Brandwave

Canon vs HP:Which is searched more?

In September 2026, Canon had more branded searches than HP among plotter printer brands worldwide. Canon was estimated to have 90.5K branded searches compared to HP’s 14.8K, and held an 11.6% Share of Search versus HP’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among plotter printer brands worldwide in September 2026Which is more popular in search, Canon or HP?
Canon11.6%90.5K searches
vs
HP1.9%14.8K searches

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Which is more popular in search, Canon or HP?

Compare the plotter printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canon and HP among plotter printer brands worldwide, by month

Share of Search by month for Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPRoland
Oct 202585.1%11.4%3.4%0.01%
Nov 202586.5%11.6%1.9%0.01%
Dec 202585.6%11.5%2.8%0.01%
Jan 202685.7%11.5%2.8%<0.01%
Feb 202686.1%11.6%2.3%<0.01%
Mar 202685.6%11.5%2.8%0.02%
Apr 202688.3%9.7%1.9%0.01%
May 202688.3%9.7%1.9%0.01%
Jun 202688.6%9.7%1.6%0.01%
Jul 202688.7%9.7%1.6%<0.01%
Aug 202686.5%11.6%1.9%0.01%
Sep 202686.5%11.6%1.9%<0.01%

How has the Canon and HP comparison changed over the last 12 months?

  • Canon was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among plotter printer brands worldwide moved from 11.4% to 11.6%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among plotter printer brands worldwide moved from 3.4% to 1.9%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

How did search popularity change for plotter printer brands worldwide in September 2026?

  1. Canon’s estimated Share of Search among plotter printer brands worldwide has gained ground for 3 months in a row, from 9.7% to 11.6% in September 2026.

  2. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

Other head-to-heads among plotter printer brands

How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

1 branded search term

  • canon pixma

HP

1 branded search term

  • hp envy printer

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.