Brandwave

The Happy Planner vs Passion Planner:Which is more popular?

In September 2026, The Happy Planner had more branded searches than Passion Planner among planner brands worldwide. The Happy Planner had about 110,000 branded searches, while Passion Planner had 22,200. The Happy Planner made up 18.1% of all planner brand searches we track, and Passion Planner accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about planner brands, Passion Planner appeared in four of the five answers and The Happy Planner in two. Passion Planner was mentioned before The Happy Planner in three out of four answers.

Among planner brands worldwide in September 2026

Who do people search for more?

The Happy Planner, about 5 searches for every 1 for Passion Planner

The Happy Planner 110K searchesPassion Planner 22.2K searches

Who does AI mention more?

Passion Planner, mentioned in 4 of 5 answers, The Happy Planner in 2

Passion Planner in 4 of 5The Happy Planner in 2 of 5

Who does AI recommend more?

Passion Planner, named ahead of The Happy Planner in 3 of 4 answers

Passion Planner first in 3The Happy Planner first in 1

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Top planner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Passion Planner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Happy Planner was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Passion Planner was listed before The Happy Planner in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Passion Planner1st
  2. Erin Condren2nd
  3. Hobonichi3rd
  4. Full Focus4th
  5. Leuchtturm19175th
  6. The Happy Planner6th
  7. Panda Planner–
  8. Blue Sky–
  9. Day Designer–
  10. Clever Fox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Passion Planner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erin Condren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobonichi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Happy Planner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Full Focus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panda Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Sky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Day Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clever Fox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about planner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is The Happy Planner or Passion Planner more popular in search?

This chart shows how often people search Google for The Happy Planner and Passion Planner by name. Each line represents a brand's share of searches for all ten planner brands we track, month by month, from English-language searches worldwide.

The Happy Planner and Passion Planner among planner brands worldwide, by month

Share of searches by month for The Happy Planner, Passion Planner. The figures are in the table below the chart.

View monthly share of searches table
MonthHobonichiThe Happy PlannerErin CondrenPanda PlannerPassion PlannerBlue SkyFull FocusDay DesignerClever FoxLeuchtturm1917
Oct 202542.6%23.4%12.8%8.5%5.7%2.1%2.1%1.4%1.1%0.26%
Nov 202539.6%21.7%14.6%11.9%5.3%2%2%1.3%1.3%0.32%
Dec 202545.6%20.5%13.7%5%6.1%2.7%2.7%1.2%1.8%0.44%
Jan 202646%20.5%11.3%7.6%6.2%2.3%2.8%1.2%1.5%0.67%
Feb 202631.3%21%11.5%25.6%4.2%1.5%2.3%1%1.2%0.35%
Mar 202623.6%23.6%12.9%28.9%3.9%1.4%2.6%1.4%1.4%0.23%
Apr 202622%22%22%22%5.4%2%2%1.6%1.1%0.26%
May 202617.8%26.6%17.8%26.6%4.4%1.9%2.4%1.3%1.1%0.21%
Jun 202618.7%28%18.7%22.9%4.6%1.7%2.5%1.1%1.4%0.49%
Jul 202623.7%28.8%19.4%15.8%4.7%2.1%2.6%1.2%1.4%0.26%
Aug 202656.3%16.8%11.3%7.6%3.4%1.5%1.2%0.83%0.83%0.24%
Sep 202660.7%18.1%8.2%5.5%3.7%1.1%1.1%0.89%0.59%0.21%

How has the The Happy Planner and Passion Planner comparison changed over the last 12 months?

3 findings

How did search popularity change for planner brands worldwide in September 2026?

1 change

  1. In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Happy Planner’s and Passion Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Happy Planner

1 branded search term

  • happy planner

Passion Planner

1 branded search term

  • passion planner

How the Brand Demand Index is measured

Other head-to-heads among planner brands

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