Brandwave

Irwin vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than Irwin among pipe bender brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Irwin’s 4.4K, and held a 97.6% Share of Search versus Irwin’s 0.23%. These are worldwide searches for English-language branded terms.

Share of Search among pipe bender brands worldwide in September 2026Which is more popular in search, Irwin or Milwaukee?
Irwin0.23%4.4K searches
vs
Milwaukee97.6%1.8M searches

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Which is more popular in search, Irwin or Milwaukee?

Compare the pipe bender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Irwin and Milwaukee among pipe bender brands worldwide, by month

Share of Search by month for Milwaukee, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeRIDGIDIrwin
Oct 202598.3%1.5%0.29%
Nov 202598%1.8%0.24%
Dec 202598%1.8%0.24%
Jan 202697.6%2.2%0.29%
Feb 202697.9%1.8%0.29%
Mar 202697.6%2.2%0.29%
Apr 202697.6%2.2%0.29%
May 202697.6%2.2%0.29%
Jun 202697.6%2.2%0.23%
Jul 202697.6%2.2%0.23%
Aug 202697.6%2.2%0.23%
Sep 202697.6%2.2%0.23%

How has the Irwin and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among pipe bender brands worldwide moved from 0.29% to 0.23%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among pipe bender brands worldwide moved from 98.3% to 97.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for pipe bender brands worldwide in September 2026?

  1. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Other head-to-heads among pipe bender brands

How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

1 branded search term

  • irwin tools

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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