Brandwave

Arm and Hammer vs TropiClean:Which is searched more?

In September 2026, Arm and Hammer had more branded searches than TropiClean among pet toothbrushes worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to TropiClean’s 8.1K, and held a 26% Share of Search versus TropiClean’s 4.6%. These are worldwide searches for English-language branded terms.

Share of Search among pet toothbrushes worldwide in September 2026Which is more popular in search, Arm and Hammer or TropiClean?
Arm and Hammer26%45.9K searches
vs
TropiClean4.6%8.1K searches

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Which is more popular in search, Arm and Hammer or TropiClean?

Compare the pet toothbrushes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arm and Hammer and TropiClean among pet toothbrushes worldwide, by month

Share of Search by month for Arm and Hammer, TropiClean. The figures are in the table below the chart.

View monthly share of search table
MonthVirbacArm and HammerNylaboneTropiCleanVet's BestPetrodex
Oct 202549.9%25.3%18.3%3.6%2.5%0.33%
Nov 202552.6%21.8%19.2%3.8%2.2%0.34%
Dec 202545.5%23%24.9%4.1%2.3%0.29%
Jan 202649.5%21.1%22.2%4.4%2.5%0.32%
Feb 202649.5%25.1%18.1%4.4%2.5%0.39%
Mar 202649.5%25.1%18.1%4.4%2.5%0.39%
Apr 202651.2%26%15.3%4.6%2.6%0.33%
May 202651.2%26%15.3%4.6%2.6%0.33%
Jun 202650.9%26.5%15.2%4.6%2.6%0.27%
Jul 202651.2%26%15.3%4.6%2.6%0.33%
Aug 202651.2%26%15.3%4.6%2.6%0.33%
Sep 202651.2%26%15.3%4.6%2.6%0.41%

How has the Arm and Hammer and TropiClean comparison changed over the last 12 months?

  • Arm and Hammer was ahead of TropiClean in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among pet toothbrushes worldwide moved from 25.3% to 26%, and its estimated monthly branded searches held steady at 45.9K.
  • Across the 12 months ending September 2026, TropiClean’s estimated Share of Search among pet toothbrushes worldwide moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for pet toothbrushes worldwide in September 2026?

  1. Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

Other head-to-heads among pet toothbrushes

How each brand is measured

Brandwave collects information about searches that people make online using Arm and Hammer’s and TropiClean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arm and Hammer

2 branded search terms

  • arm and hammer
  • arm hammer

TropiClean

1 branded search term

  • tropiclean

How the Brand Demand Index is measured

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