Brandwave

Arm and Hammer vs Nylabone:Which is searched more?

In September 2026, Arm and Hammer had more branded searches than Nylabone among pet toothbrushes worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to Nylabone’s 27.1K, and held a 26% Share of Search versus Nylabone’s 15.3%. These are worldwide searches for English-language branded terms.

Share of Search among pet toothbrushes worldwide in September 2026Which is more popular in search, Arm and Hammer or Nylabone?
Arm and Hammer26%45.9K searches
vs
Nylabone15.3%27.1K searches

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Which is more popular in search, Arm and Hammer or Nylabone?

Compare the pet toothbrushes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arm and Hammer and Nylabone among pet toothbrushes worldwide, by month

Share of Search by month for Arm and Hammer, Nylabone. The figures are in the table below the chart.

View monthly share of search table
MonthVirbacArm and HammerNylaboneTropiCleanVet's BestPetrodex
Oct 202549.9%25.3%18.3%3.6%2.5%0.33%
Nov 202552.6%21.8%19.2%3.8%2.2%0.34%
Dec 202545.5%23%24.9%4.1%2.3%0.29%
Jan 202649.5%21.1%22.2%4.4%2.5%0.32%
Feb 202649.5%25.1%18.1%4.4%2.5%0.39%
Mar 202649.5%25.1%18.1%4.4%2.5%0.39%
Apr 202651.2%26%15.3%4.6%2.6%0.33%
May 202651.2%26%15.3%4.6%2.6%0.33%
Jun 202650.9%26.5%15.2%4.6%2.6%0.27%
Jul 202651.2%26%15.3%4.6%2.6%0.33%
Aug 202651.2%26%15.3%4.6%2.6%0.33%
Sep 202651.2%26%15.3%4.6%2.6%0.41%

How has the Arm and Hammer and Nylabone comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Nylabone took it in December 2025, Arm and Hammer took it in February 2026.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among pet toothbrushes worldwide moved from 25.3% to 26%, and its estimated monthly branded searches held steady at 45.9K.
  • Across the 12 months ending September 2026, Nylabone’s estimated Share of Search among pet toothbrushes worldwide moved from 18.3% to 15.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for pet toothbrushes worldwide in September 2026?

  1. Estimated monthly branded searches for Nylabone worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Other head-to-heads among pet toothbrushes

How each brand is measured

Brandwave collects information about searches that people make online using Arm and Hammer’s and Nylabone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arm and Hammer

2 branded search terms

  • arm and hammer
  • arm hammer

Nylabone

1 branded search term

  • nyla bone

How the Brand Demand Index is measured

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