Brandwave

How popular isNylabone in search?

In August 2026, there were an estimated 27.1K branded searches for Nylabone worldwide which is down 18.1% over the last 11 months. Nylabone holds 15.9% estimated Share of Search among pet toothbrushes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Virbac53%
  2. Arm and Hammer23.7%
  3. Nylabone15.9%
  4. TropiClean4.7%
  5. Vet's Best2.6%
  6. Petrodex—
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Which pet toothbrushes compete with Nylabone?

Nylabone against pet toothbrushes worldwide, by month

Share of Search by month for Virbac, Arm and Hammer, Nylabone, TropiClean, Vet's Best. The figures are in the table below the chart.

View monthly share of search table
MonthVirbacArm and HammerNylaboneTropiCleanVet's BestPetrodex
Oct 202551.7%23.1%18.9%3.8%2.5%—
Nov 202554.2%19.8%19.8%4%2.2%—
Dec 202546.9%21%25.7%4.2%2.3%—
Jan 202651.2%18.7%22.9%4.6%2.5%—
Feb 202651.2%22.9%18.8%4.6%2.5%—
Mar 202651.2%22.9%18.7%4.6%2.5%—
Apr 202653%23.7%15.9%4.7%2.6%—
May 202653%23.7%15.9%4.7%2.6%—
Jun 202653%23.7%15.9%4.7%2.6%—
Jul 202653%23.7%15.9%4.7%2.6%—
Aug 202653%23.7%15.9%4.7%2.6%—
Sep 2026——————
  1. 1.Virbac

    53%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nylabone

    15.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Petrodex

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Nylabone and its closest rivals

How has branded search demand for Nylabone changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nylabone worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Nylabone’s estimated Share of Search among pet toothbrushes worldwide decreased from 18.9% to 15.9%.
  • Across the 11 months ending August 2026, Nylabone’s estimated Share of Search among pet toothbrushes worldwide peaked at 25.7% in December 2025 and was lowest at 15.9% in April 2026.

How did search popularity change for pet toothbrushes worldwide in August 2026?

  1. Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  2. Estimated monthly branded searches for Nylabone worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Nylabone measured?

Brandwave collects information about searches that people make online using Nylabone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nyla bone

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How the Brand Demand Index is measured

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Is Nylabone your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.