1Password vs NordPass:Which is more popular by branded search?
In August 2026, 1Password had more branded searches than NordPass among personal password managers worldwide. 1Password was estimated to have 732K branded searches compared to NordPass’ 97.4K, and held a 28% Share of Search versus NordPass’ 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 1Password or NordPass?
Compare the password managers people use for their own accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 1Password, NordPass. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | LastPass | Dashlane | NordPass |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 26.9% | 18.1% | 8.4% | 10.9% |
| Nov 2025 | 38% | 25.6% | 18.6% | 8.6% | 9.2% |
| Dec 2025 | 44.4% | 24.4% | 18.6% | 7.3% | 5.3% |
| Jan 2026 | 38.7% | 31.8% | 16.9% | 7.9% | 4.7% |
| Feb 2026 | 31.8% | 33.1% | 16.1% | 6.1% | 12.8% |
| Mar 2026 | 40.2% | 29.1% | 14.1% | 5.4% | 11.2% |
| Apr 2026 | 35.7% | 30.8% | 14.9% | 5.7% | 13% |
| May 2026 | 37.4% | 28.9% | 14% | 5.3% | 14.3% |
| Jun 2026 | 45.3% | 31.7% | 13.6% | 6.4% | 3.1% |
| Jul 2026 | 41.8% | 37% | 12% | 4.9% | 4.3% |
| Aug 2026 | 43.2% | 28% | 17.2% | 7.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the 1Password and NordPass comparison changed over the last 12 months?
3 findings
- 1Password was ahead of NordPass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among personal password managers worldwide moved from 26.9% to 28%, and its estimated monthly branded searches moved from 668K to 732K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among personal password managers worldwide moved from 10.9% to 3.7%, and its estimated monthly branded searches moved from 272K to 97.4K.
How did search popularity change for personal password managers worldwide in August 2026?
2 changes
In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%.
In August 2026, NordPass lost estimated Share of Search among personal password managers worldwide, from 4.3% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using 1Password’s and NordPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Password
10 branded search terms
- 1 password
- 1password
- 1password app
- 1password business
- 1password business password manager
- 1password com
- 1password enterprise
- 1password online
- 1password password manager
- 1password software
NordPass
5 branded search terms
- nordpass
- nordpass app
- nordpass com
- nordpass password manager
- password manager nordpass
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.