Dossier vs Lattafa:Which is more popular?
In September 2026, Lattafa had more branded searches than Dossier among perfume dupe brands worldwide. Lattafa had about 823,000 branded searches, while Dossier had 49,500. Lattafa made up 71% of all perfume dupe brand searches we track, and Dossier accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about perfume dupe brands, both Dossier and Lattafa appeared in all five answers. Dossier was mentioned before Lattafa in every answer.
Who do people search for more?
Lattafa, about 17 searches for every 1 for Dossier
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Dossier, named ahead of Lattafa in every answer
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Top perfume dupe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Dossier and Lattafa showed up in all five answers. Dossier was listed before Lattafa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dossier1st
- Lattafa2nd
ALT. Fragrances3rd
Oakcha4th- Maison Alhambra5th
Tru Fragrance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lattafa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dossier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ALT. Fragrances4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakcha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maison Alhambra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Fragrance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume dupe brands
5 answers
Asked ChatGPT
“Which perfume dupe brand should I buy?”
Asked ChatGPT
“What are the best perfume dupe brands?”
Asked ChatGPT
“What's the best perfume dupe brand that smells closest to designer fragrances?”
Searched Google, AI Overview
“perfume dupes”
Searched Google, AI Overview
“best perfume dupes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Dossier or Lattafa more popular in search?
This chart shows how often people search Google for Dossier and Lattafa by name. Each line represents a brand's share of searches for all six perfume dupe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lattafa, Dossier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lattafa | Maison Alhambra | ALT. Fragrances | Oakcha | Dossier | Tru Fragrance |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 11.2% | 5% | 8.9% | 6.1% | 0.45% |
| Nov 2025 | 67% | 9% | 6.1% | 10.1% | 7.4% | 0.44% |
| Dec 2025 | 71.2% | 7.9% | 5.3% | 8.8% | 6.4% | 0.39% |
| Jan 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| Feb 2026 | 72.8% | 9.7% | 5.4% | 7.3% | 4.4% | 0.39% |
| Mar 2026 | 70.9% | 11.6% | 5.2% | 7.5% | 4.3% | 0.47% |
| Apr 2026 | 72.8% | 9.7% | 5.3% | 7.3% | 4.4% | 0.48% |
| May 2026 | 70.2% | 11.5% | 5.2% | 7.5% | 5.2% | 0.46% |
| Jun 2026 | 67.7% | 13.6% | 5% | 7.2% | 6.1% | 0.44% |
| Jul 2026 | 67.9% | 13.6% | 5% | 6.8% | 6.1% | 0.54% |
| Aug 2026 | 71.2% | 11.7% | 5.2% | 6.2% | 5.2% | 0.47% |
| Sep 2026 | 71% | 11.7% | 6.4% | 6.2% | 4.3% | 0.47% |
How has the Dossier and Lattafa comparison changed over the last 12 months?
3 findings
- Lattafa was ahead of Dossier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dossier’s share of searches among perfume dupe brands worldwide moved from 6.1% to 4.3%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Lattafa’s share of searches among perfume dupe brands worldwide moved from 68.3% to 71%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for perfume dupe brands worldwide in September 2026?
1 change
In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dossier’s and Lattafa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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