Arctic vs Noctua:Which is more popular by branded search?
In August 2026, Arctic had more branded searches than Noctua among pc case fan brands worldwide. Arctic was estimated to have 201K branded searches compared to Noctua’s 110K, and held a 15.7% Share of Search versus Noctua’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arctic or Noctua?
Compare the pc case fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arctic, Noctua. The figures are in the table below the chart.
View monthly share of search table
| Month | Corsair | Arctic | Noctua | Cooler Master | Lian Li | be quiet! |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 18.4% | 6.8% | 8.2% | 2.5% | <0.01% |
| Nov 2025 | 67.1% | 16% | 7.1% | 7.1% | 2.6% | <0.01% |
| Dec 2025 | 64.8% | 18.8% | 6.9% | 6.9% | 2.5% | <0.01% |
| Jan 2026 | 67.2% | 19.8% | 4.9% | 5.9% | 2.2% | <0.01% |
| Feb 2026 | 66.9% | 19.3% | 5.8% | 5.8% | 2.1% | <0.01% |
| Mar 2026 | 69.4% | 16.6% | 6.1% | 6.1% | 1.8% | <0.01% |
| Apr 2026 | 67.4% | 16% | 7.2% | 7.2% | 2.2% | <0.01% |
| May 2026 | 65.1% | 18.9% | 7% | 7% | 2.1% | <0.01% |
| Jun 2026 | 66.1% | 15.7% | 8.6% | 7.1% | 2.6% | <0.01% |
| Jul 2026 | 65.6% | 19.1% | 7% | 5.7% | 2.6% | <0.01% |
| Aug 2026 | 66.1% | 15.7% | 8.6% | 7.1% | 2.6% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Arctic and Noctua comparison changed over the last 12 months?
3 findings
- Arctic was ahead of Noctua in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arctic’s estimated Share of Search among pc case fan brands worldwide moved from 18.4% to 15.7%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Noctua’s estimated Share of Search among pc case fan brands worldwide moved from 6.8% to 8.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for pc case fan brands worldwide in August 2026?
2 changes
In August 2026, Noctua gained estimated Share of Search among pc case fan brands worldwide, from 7% to 8.6%.
In August 2026, Arctic lost estimated Share of Search among pc case fan brands worldwide, from 19.1% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Arctic’s and Noctua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.