Brandwave

Cooler Master vs Noctua:Which is searched more?

In August 2026, Noctua had more branded searches than Cooler Master among pc case fan brands worldwide. Noctua was estimated to have 110K branded searches compared to Cooler Master’s 90.5K, and held a 7.1% Share of Search versus Cooler Master’s 5.8%. These are worldwide searches for English-language branded terms.

Share of Search among pc case fan brands worldwide in August 2026Which is more popular in search, Cooler Master or Noctua?
Cooler Master5.8%90.5K searches
vs
Noctua7.1%110K searches

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Which is more popular in search, Cooler Master or Noctua?

Compare the pc case fan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cooler Master and Noctua among pc case fan brands worldwide, by month

Share of Search by month for Noctua, Cooler Master. The figures are in the table below the chart.

View monthly share of search table
MonthNoctuaCooler Master
Oct 20255.4%6.6%
Nov 20255.9%5.9%
Dec 20255.7%5.7%
Jan 20264.1%5%
Feb 20264.9%4.9%
Mar 20265.2%5.2%
Apr 20266.1%6.1%
May 20265.8%5.8%
Jun 20267.2%5.9%
Jul 20265.9%4.8%
Aug 20267.1%5.8%
Sep 2026——

How has the Cooler Master and Noctua comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Noctua took it in June 2026.
  • Across the 11 months ending August 2026, Cooler Master’s estimated Share of Search among pc case fan brands worldwide moved from 6.6% to 5.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 11 months ending August 2026, Noctua’s estimated Share of Search among pc case fan brands worldwide moved from 5.4% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for pc case fan brands worldwide in August 2026?

  1. In August 2026, Noctua gained estimated Share of Search among pc case fan brands worldwide, from 5.9% to 7.1%.

  2. In August 2026, Cooler Master gained estimated Share of Search among pc case fan brands worldwide, from 4.8% to 5.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Cooler Master’s and Noctua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cooler Master

1 branded search term

  • cooler master

Noctua

1 branded search term

  • noctua

How the Brand Demand Index is measured

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