PayPal vs Wise:Which is searched more?
In September 2026, PayPal had more branded searches than Wise among payment processors worldwide. PayPal was estimated to have 20.4M branded searches compared to Wise’s 72.6K, and held a 71.5% Share of Search versus Wise’s 0.25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PayPal or Wise?
Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PayPal, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Revolut | Stripe | Adyen | Airwallex | GoCardless | Worldline | Wise | Braintree | Shopify POS | Mollie | Square |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 11.4% | 9.2% | 0.54% | 0.43% | 0.44% | 0.42% | 0.18% | 0.02% | 0.08% | 0.04% | 0.03% |
| Nov 2025 | 78.9% | 9.7% | 9.3% | 0.45% | 0.43% | 0.45% | 0.43% | 0.18% | 0.02% | 0.09% | 0.04% | 0.03% |
| Dec 2025 | 80% | 9.8% | 7.9% | 0.55% | 0.65% | 0.45% | 0.35% | 0.21% | 0.02% | 0.07% | 0.04% | 0.02% |
| Jan 2026 | 77% | 11.4% | 9.1% | 0.53% | 0.63% | 0.53% | 0.34% | 0.22% | 0.02% | 0.08% | 0.04% | 0.03% |
| Feb 2026 | 74.9% | 11.2% | 10.9% | 0.77% | 0.74% | 0.63% | 0.4% | 0.22% | 0.03% | 0.1% | 0.05% | 0.04% |
| Mar 2026 | 71.4% | 13% | 12.7% | 0.61% | 0.71% | 0.6% | 0.58% | 0.27% | 0.03% | 0.09% | 0.05% | 0.04% |
| Apr 2026 | 75% | 11.3% | 10.9% | 0.64% | 0.75% | 0.52% | 0.4% | 0.27% | 0.03% | 0.1% | 0.04% | 0.04% |
| May 2026 | 73.4% | 13.2% | 10.7% | 0.62% | 0.73% | 0.51% | 0.4% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Jun 2026 | 73.2% | 13.2% | 10.8% | 0.75% | 0.73% | 0.51% | 0.39% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Jul 2026 | 73.4% | 13.3% | 10.8% | 0.52% | 0.73% | 0.5% | 0.33% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Aug 2026 | 73.3% | 13.3% | 10.7% | 0.62% | 0.73% | 0.5% | 0.33% | 0.3% | 0.14% | 0.07% | 0.04% | 0.04% |
| Sep 2026 | 71.5% | 15.7% | 10.3% | 0.61% | 0.59% | 0.49% | 0.32% | 0.25% | 0.11% | 0.06% | 0.03% | 0.02% |
How has the PayPal and Wise comparison changed over the last 12 months?
3 findings
- PayPal was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PayPal’s estimated Share of Search among payment processors worldwide moved from 77.2% to 71.5%, and its estimated monthly branded searches moved from 24.9M to 20.4M.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide moved from 0.18% to 0.25%, and its estimated monthly branded searches moved from 59.3K to 72.6K.
How did search popularity change for payment processors worldwide in September 2026?
2 changes
In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 73.3% to 71.5%.
Estimated monthly branded searches for Wise worldwide rose 22.4% over 12 measured months, from 59.3K to 72.6K in September 2026.
Other head-to-heads among payment processors
How each brand is measured
Brandwave collects information about searches that people make online using PayPal’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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