Brandwave

Graco vs Wagner:Which is more popular?

In September 2026, Wagner had more branded searches than Graco among paint sprayer brands worldwide. Wagner had about 246,000 branded searches, while Graco had 37,000. Wagner made up 84.8% of all paint sprayer brand searches we track, and Graco accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about paint sprayer brands, Graco appeared in all five answers and Wagner in four. Graco and Wagner were each mentioned first in two of the four answers.

Among paint sprayer brands worldwide in September 2026

Who do people search for more?

Wagner, about 7 searches for every 1 for Graco

Wagner 246K searchesGraco 37K searches

Who does AI mention more?

Graco, mentioned in every answer we collected

Graco in 5 of 5Wagner in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Graco first in 2Wagner first in 2

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Top paint sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Graco appeared in all five answers. Wagner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Graco and Wagner were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wagner1st
  2. Graco2nd
  3. Titan3rd
  4. Fuji Spray4th
  5. HomeRight4th
  6. Rexbeti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Graco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wagner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fuji Spray2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeRight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rexbeti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint sprayer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Graco or Wagner more popular in search?

This chart shows how often people search Google for Graco and Wagner by name. Each line represents a brand's share of searches for all six paint sprayer brands we track, month by month, from English-language searches worldwide.

Graco and Wagner among paint sprayer brands worldwide, by month

Share of searches by month for Wagner, Graco. The figures are in the table below the chart.

View monthly share of searches table
MonthWagnerGracoTitanFuji SprayRexbetiHomeRight
Oct 202584.3%13.4%1.5%0.45%0.17%0.13%
Nov 202586.4%11.3%1.6%0.46%0.17%0.14%
Dec 202587%10.7%1.3%0.46%0.38%0.14%
Jan 202687.1%10.7%1.3%0.46%0.29%0.17%
Feb 202686.5%11.3%1.3%0.46%0.31%0.21%
Mar 202685.1%12.8%1.2%0.45%0.25%0.17%
Apr 202684.8%12.7%1.5%0.55%0.25%0.17%
May 202687.2%10.7%1.3%0.46%0.21%0.14%
Jun 202684.9%12.8%1.5%0.45%0.2%0.13%
Jul 202686.4%11.3%1.5%0.46%0.21%0.17%
Aug 202684.8%12.8%1.5%0.55%0.2%0.13%
Sep 202684.8%12.7%1.5%0.55%0.25%0.17%

How has the Graco and Wagner comparison changed over the last 12 months?

3 findings
  • Wagner was ahead of Graco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graco’s share of searches among paint sprayer brands worldwide moved from 13.4% to 12.7%, and its estimated monthly branded searches moved from 47.9K to 37K.
  • Across the 12 months ending September 2026, Wagner’s share of searches among paint sprayer brands worldwide moved from 84.3% to 84.8%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for paint sprayer brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Graco worldwide fell 22.8% over 12 measured months, from 47.9K to 37K in September 2026.

  2. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Graco’s and Wagner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graco

2 branded search terms

  • graco paint sprayer
  • graco sprayer

Wagner

1 branded search term

  • wagner

How the Brand Demand Index is measured

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