Brandwave

Babolat vs Wilson:Which is searched more?

In September 2026, Babolat had more branded searches than Wilson among padel racket brands worldwide. Babolat was estimated to have 165K branded searches compared to Wilson’s 8.1K, and held a 27.6% Share of Search versus Wilson’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among padel racket brands worldwide in September 2026Which is more popular in search, Babolat or Wilson?
Babolat27.6%165K searches
vs
Wilson1.4%8.1K searches

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Which is more popular in search, Babolat or Wilson?

Compare the padel racket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Babolat and Wilson among padel racket brands worldwide, by month

Share of Search by month for Babolat, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatHeadWilson
Oct 202566.6%24.4%7.5%1.5%
Nov 202561.5%27.6%9.2%1.7%
Dec 202570.2%21.1%7.4%1.3%
Jan 202666.4%24.3%8.1%1.2%
Feb 202666.6%24.4%7.5%1.5%
Mar 202661.3%27.5%9.9%1.3%
Apr 202660.8%27.3%10.6%1.3%
May 202661.1%27.4%10.2%1.3%
Jun 202661.3%27.5%9.9%1.3%
Jul 202664.1%23.5%11.2%1.2%
Aug 202664.8%23.8%10%1.4%
Sep 202661.6%27.6%9.5%1.4%

How has the Babolat and Wilson comparison changed over the last 12 months?

  • Babolat was ahead of Wilson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Babolat’s estimated Share of Search among padel racket brands worldwide moved from 24.4% to 27.6%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Wilson’s estimated Share of Search among padel racket brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for padel racket brands worldwide in September 2026?

  1. In September 2026, Babolat gained estimated Share of Search among padel racket brands worldwide, from 23.8% to 27.6%.

  2. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Other head-to-heads among padel racket brands

How each brand is measured

Brandwave collects information about searches that people make online using Babolat’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babolat

1 branded search term

  • babolat

Wilson

1 branded search term

  • wilson padel

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.