KitchenAid vs MINI:Which is searched more?
In September 2026, KitchenAid and MINI were level on Share of Search among oven Mitts brands worldwide, with an estimated 1.3M versus 1.2M branded searches, at 5.3% and 5% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or MINI?
Compare the oven mitts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Orange | KitchenAid | MINI | Purple | Cuisinart | Square | Blue |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 31% | 6.2% | 4.1% | 0.91% | 0.87% | 0.32% | 0.37% |
| Nov 2025 | 53.5% | 29.6% | 9.6% | 3.9% | 1.3% | 1.4% | 0.29% | 0.41% |
| Dec 2025 | 53.6% | 29.7% | 9.7% | 3.9% | 0.87% | 1.5% | 0.26% | 0.43% |
| Jan 2026 | 55.9% | 30.9% | 6.1% | 4.1% | 0.92% | 1.3% | 0.34% | 0.44% |
| Feb 2026 | 55.4% | 30.6% | 5.9% | 5% | 1.3% | 0.95% | 0.46% | 0.44% |
| Mar 2026 | 56.4% | 31.2% | 5.1% | 4.1% | 1.3% | 0.98% | 0.48% | 0.37% |
| Apr 2026 | 55.3% | 30.6% | 6% | 5% | 1.3% | 0.87% | 0.61% | 0.37% |
| May 2026 | 55.4% | 30.6% | 5.3% | 5% | 1.6% | 1% | 0.74% | 0.36% |
| Jun 2026 | 56.1% | 31% | 4.8% | 5% | 1.1% | 0.87% | 0.79% | 0.37% |
| Jul 2026 | 55.9% | 30.9% | 5% | 5% | 1.1% | 1% | 0.65% | 0.43% |
| Aug 2026 | 60.6% | 27.5% | 4.5% | 4.5% | 1.2% | 0.93% | 0.49% | 0.4% |
| Sep 2026 | 56% | 30.9% | 5.3% | 5% | 1.1% | 0.88% | 0.42% | 0.37% |
How has the KitchenAid and MINI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: MINI took it in June 2026, KitchenAid took it in July 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among oven Mitts brands worldwide moved from 6.2% to 5.3%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among oven Mitts brands worldwide moved from 4.1% to 5%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for oven Mitts brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among oven Mitts brands worldwide, from 4.5% to 5.3%.
In September 2026, MINI gained estimated Share of Search among oven Mitts brands worldwide, from 4.5% to 5%.
Other head-to-heads among oven Mitts brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
MINI
1 branded search term
- mini
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