Brandwave

Disney+ vs MINI:Which is searched more?

In September 2026, Disney+ had more branded searches than MINI among oven Mitts brands worldwide. Disney+ was estimated to have 13.6M branded searches compared to MINI’s 1.2M, and held a 56% Share of Search versus MINI’s 5%. These are worldwide searches for English-language branded terms.

Share of Search among oven Mitts brands worldwide in September 2026Which is more popular in search, Disney+ or MINI?
Disney+56%13.6M searches
vs
MINI5%1.2M searches

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Which is more popular in search, Disney+ or MINI?

Compare the oven mitts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Disney+ and MINI among oven Mitts brands worldwide, by month

Share of Search by month for Disney+, MINI. The figures are in the table below the chart.

View monthly share of search table
MonthDisney+OrangeKitchenAidMINIPurpleCuisinartSquareBlue
Oct 202556.2%31%6.2%4.1%0.91%0.87%0.32%0.37%
Nov 202553.5%29.6%9.6%3.9%1.3%1.4%0.29%0.41%
Dec 202553.6%29.7%9.7%3.9%0.87%1.5%0.26%0.43%
Jan 202655.9%30.9%6.1%4.1%0.92%1.3%0.34%0.44%
Feb 202655.4%30.6%5.9%5%1.3%0.95%0.46%0.44%
Mar 202656.4%31.2%5.1%4.1%1.3%0.98%0.48%0.37%
Apr 202655.3%30.6%6%5%1.3%0.87%0.61%0.37%
May 202655.4%30.6%5.3%5%1.6%1%0.74%0.36%
Jun 202656.1%31%4.8%5%1.1%0.87%0.79%0.37%
Jul 202655.9%30.9%5%5%1.1%1%0.65%0.43%
Aug 202660.6%27.5%4.5%4.5%1.2%0.93%0.49%0.4%
Sep 202656%30.9%5.3%5%1.1%0.88%0.42%0.37%

How has the Disney+ and MINI comparison changed over the last 12 months?

  • Disney+ was ahead of MINI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Disney+’s estimated Share of Search among oven Mitts brands worldwide moved from 56.2% to 56%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among oven Mitts brands worldwide moved from 4.1% to 5%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for oven Mitts brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among oven Mitts brands worldwide, from 4.5% to 5%.

  2. In September 2026, Disney+ lost estimated Share of Search among oven Mitts brands worldwide, from 60.6% to 56%.

Other head-to-heads among oven Mitts brands

How each brand is measured

Brandwave collects information about searches that people make online using Disney+’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Disney+

1 branded search term

  • disney plus

MINI

1 branded search term

  • mini

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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