Craftsman vs Makita:Which is more popular?
In September 2026, Craftsman had more branded searches than Makita among oscillating sander brands worldwide. Craftsman had about 301,000 branded searches, while Makita had 24,700. Craftsman made up 28.2% of all oscillating sander brand searches we track, and Makita accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about oscillating sander brands, Makita appeared in two of the five answers and Craftsman in none.
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Top oscillating sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grizzly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RIDGID1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Triton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oscillating sander brands
5 answers
Asked ChatGPT
“Which oscillating sander brand should I buy?”
Asked ChatGPT
“What are the best oscillating sander brands?”
Asked ChatGPT
“What's the best oscillating sander brand for detail sanding work?”
Searched Google, AI Overview
“oscillating sander”
Searched Google, AI Overview
“corner sander”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Makita more popular in search?
This chart shows how often people search Google for Craftsman and Makita by name. Each line represents a brand's share of searches for all seven oscillating sander brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Craftsman | RIDGID | Grizzly | Makita | Jet | Triton |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 25% | 3.4% | 3.4% | 2.1% | 0.82% | 0.16% |
| Nov 2025 | 72.3% | 19.4% | 3.2% | 2.6% | 1.8% | 0.64% | 0.13% |
| Dec 2025 | 64.6% | 25.9% | 3.5% | 3.5% | 1.7% | 0.57% | 0.16% |
| Jan 2026 | 62.4% | 27.4% | 3.7% | 3.7% | 1.8% | 0.74% | 0.15% |
| Feb 2026 | 54.8% | 36% | 3.2% | 3.2% | 1.8% | 0.65% | 0.16% |
| Mar 2026 | 58.3% | 33.5% | 3% | 3% | 1.5% | 0.49% | 0.12% |
| Apr 2026 | 61.9% | 29.1% | 3.2% | 3.2% | 1.8% | 0.52% | 0.23% |
| May 2026 | 63.7% | 28% | 3.1% | 3.1% | 1.7% | 0.41% | 0.1% |
| Jun 2026 | 65.1% | 27.4% | 3% | 2.5% | 1.5% | 0.4% | 0.1% |
| Jul 2026 | 60.4% | 31.1% | 3.4% | 2.8% | 1.7% | 0.46% | 0.11% |
| Aug 2026 | 60% | 30.9% | 3.4% | 2.8% | 2.1% | 0.83% | 0.11% |
| Sep 2026 | 61.9% | 28.2% | 3.8% | 3.1% | 2.3% | 0.51% | 0.12% |
How has the Craftsman and Makita comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among oscillating sander brands worldwide moved from 25% to 28.2%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Makita’s share of searches among oscillating sander brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 20.2K to 24.7K.
How did search popularity change for oscillating sander brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among oscillating sander brands worldwide, from 30.9% to 28.2%.
Makita’s share of searches among oscillating sander brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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