eToro vs Webull:Which is more popular by branded search?
In August 2026, eToro had more branded searches than Webull among online trading platforms worldwide. eToro was estimated to have 480K branded searches compared to Webull’s 279K, and held an 11.6% Share of Search versus Webull’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, eToro or Webull?
Compare the online trading platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for eToro, Webull. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Interactive Brokers | Trading 212 | eToro | Webull | Plus500 |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 14.8% | 17.2% | 15.6% | 8.8% | 0.04% |
| Nov 2025 | 49% | 13.7% | 16% | 14.4% | 6.8% | 0.04% |
| Dec 2025 | 46.8% | 15.9% | 15.4% | 13.8% | 8% | 0.06% |
| Jan 2026 | 39.8% | 16.1% | 19.1% | 16.9% | 8% | 0.07% |
| Feb 2026 | 44.5% | 14.8% | 17.6% | 15.6% | 7.4% | 0.06% |
| Mar 2026 | 42.9% | 14.1% | 21% | 14.9% | 7% | 0.08% |
| Apr 2026 | 45.5% | 15.1% | 18.7% | 13.2% | 7.6% | 0.05% |
| May 2026 | 40.9% | 19.1% | 18.5% | 13.5% | 7.9% | 0.06% |
| Jun 2026 | 47% | 14.9% | 17.7% | 12.8% | 7.5% | 0.05% |
| Jul 2026 | 45.7% | 17.5% | 16.8% | 12.6% | 7.4% | 0.06% |
| Aug 2026 | 49.7% | 16.2% | 15.7% | 11.6% | 6.7% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the eToro and Webull comparison changed over the last 12 months?
3 findings
- eToro was ahead of Webull in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among online trading platforms worldwide moved from 15.6% to 11.6%, and its estimated monthly branded searches moved from 868K to 480K.
- Across the 11 months ending August 2026, Webull’s estimated Share of Search among online trading platforms worldwide moved from 8.8% to 6.7%, and its estimated monthly branded searches moved from 490K to 279K.
How did search popularity change for online trading platforms worldwide in August 2026?
2 changes
In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.6% to 11.6%.
In August 2026, Webull lost estimated Share of Search among online trading platforms worldwide, from 7.4% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using eToro’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eToro
23 branded search terms
- app etoro
- etoro
- etoro app
- etoro australia
- etoro broker
- etoro cfd
- etoro club
- etoro copy trading
- etoro crypto
- etoro cryptos
- etoro download
- etoro eu
- etoro europe
- etoro fees
- etoro investing
- etoro investment
- etoro investors
- etoro isa
- etoro money
- etoro platform
- etoro trading
- etoro uk
- etoro.com
Webull
21 branded search terms
- webull
- webull account
- webull app
- webull au
- webull brokerage
- webull canada
- webull charts
- webull crypto
- webull download
- webull fees
- webull financial
- webull options
- webull paper trading
- webull paper trading app
- webull trading
- webull trading platform
- webull uk
- webull web
- webull website
- webull.com
- webullcom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.