Brandwave

GotPrint vs Moo:Which is more popular?

In September 2026, GotPrint had more branded searches than Moo among online print shops worldwide. GotPrint had about 40,500 branded searches, while Moo had 170. GotPrint made up 2.1% of all online print shop searches we track, and Moo accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about online print shops, GotPrint and Moo each appeared in three of the five answers. Moo was mentioned before GotPrint in every answer.

Among online print shops worldwide in September 2026

Who do people search for more?

GotPrint, about 238 searches for every 1 for Moo

GotPrint 40.5K searchesMoo 170 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

GotPrint in 3 of 5Moo in 3 of 5

Who does AI recommend more?

Moo, named ahead of GotPrint in every answer

Moo first in 3GotPrint never first

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Top online print shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GotPrint and Moo were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moo was listed before GotPrint in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Moo2nd
  3. GotPrint3rd
  4. UPrinting4th
  5. Kwik Kopy–
  6. Printing.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GotPrint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPrinting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kwik Kopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Printing.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online print shops

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GotPrint or Moo more popular in search?

This chart shows how often people search Google for GotPrint and Moo by name. Each line represents a brand's share of searches for all six online print shops we track, month by month, from English-language searches worldwide.

GotPrint and Moo among online print shops worldwide, by month

Share of searches by month for GotPrint, Moo. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintUPrintingGotPrintKwik KopyPrinting.comMoo
Oct 202594.2%3.1%1.7%0.51%0.42%<0.01%
Nov 202596%2.1%1.2%0.35%0.35%<0.01%
Dec 202595.6%2.1%1.4%0.42%0.42%<0.01%
Jan 202695.1%2.6%1.4%0.42%0.51%0.01%
Feb 202694.2%3.1%1.7%0.51%0.51%0.01%
Mar 202694.2%3.1%1.7%0.51%0.42%0.01%
Apr 202694.3%3.1%1.7%0.42%0.42%0.01%
May 202694.9%2.6%1.7%0.42%0.42%<0.01%
Jun 202693.8%3.1%2.1%0.51%0.51%0.01%
Jul 202693.9%3.1%2.1%0.51%0.42%<0.01%
Aug 202693.8%3.1%2.1%0.51%0.51%0.01%
Sep 202693.2%3.8%2.1%0.5%0.5%<0.01%

How has the GotPrint and Moo comparison changed over the last 12 months?

3 findings
  • GotPrint was ahead of Moo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GotPrint’s share of searches among online print shops worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Moo’s share of searches among online print shops worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 210 to 170.

How did search popularity change for online print shops worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Moo worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GotPrint’s and Moo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GotPrint

1 branded search term

  • got print

Moo

1 branded search term

  • moo flyers

How the Brand Demand Index is measured

Other head-to-heads among online print shops

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