Fluke vs UNI-T:Which is more popular?
In September 2026, UNI-T had more branded searches than Fluke among multimeter brands worldwide. UNI-T had about 673,000 branded searches, while Fluke had 90,500. UNI-T made up 24% of all multimeter brand searches we track, and Fluke accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about multimeter brands, Fluke appeared in four of the five answers and UNI-T in two. Fluke was mentioned before UNI-T in every answer.
Who do people search for more?
UNI-T, about 7 searches for every 1 for Fluke
Who does AI mention more?
Fluke, mentioned in 4 of 5 answers, UNI-T in 2
Who does AI recommend more?
Fluke, named ahead of UNI-T in every answer
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Top multimeter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fluke was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UNI-T was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fluke was listed before UNI-T in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Klein Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brymen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- UNI-T2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AstroAI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Extech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about multimeter brands
5 answers
Asked ChatGPT
“Which multimeter brand should I buy?”
Asked ChatGPT
“What are the best multimeter brands?”
Asked ChatGPT
“What's the best multimeter brand for electrical testing?”
Searched Google, AI Overview
“best multimeter”
Searched Google, AI Overview
“digital multimeter”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fluke or UNI-T more popular in search?
This chart shows how often people search Google for Fluke and UNI-T by name. Each line represents a brand's share of searches for all seven multimeter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UNI-T, Fluke. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | UNI-T | Klein Tools | Fluke | Brymen | AstroAI | Extech |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 18% | 4.4% | 2.4% | 1.1% | 0.4% | 0.27% |
| Nov 2025 | 73.3% | 18% | 4.4% | 2.4% | 1.1% | 0.4% | 0.27% |
| Dec 2025 | 70% | 21% | 5.2% | 2.3% | 0.75% | 0.46% | 0.25% |
| Jan 2026 | 69.5% | 20.9% | 5.1% | 2.8% | 0.78% | 0.56% | 0.31% |
| Feb 2026 | 69.5% | 20.9% | 5.1% | 2.8% | 0.76% | 0.56% | 0.31% |
| Mar 2026 | 66.4% | 24.4% | 4.9% | 2.7% | 0.73% | 0.54% | 0.29% |
| Apr 2026 | 63% | 28.3% | 4.6% | 2.5% | 0.68% | 0.51% | 0.28% |
| May 2026 | 62.9% | 28.3% | 4.6% | 2.5% | 0.83% | 0.51% | 0.23% |
| Jun 2026 | 66.5% | 24.5% | 4.9% | 2.7% | 0.72% | 0.44% | 0.24% |
| Jul 2026 | 69.7% | 20.9% | 5.1% | 2.8% | 0.76% | 0.38% | 0.25% |
| Aug 2026 | 65.5% | 24.1% | 5.9% | 3.2% | 0.72% | 0.35% | 0.24% |
| Sep 2026 | 65.3% | 24% | 5.9% | 3.2% | 0.86% | 0.53% | 0.24% |
How has the Fluke and UNI-T comparison changed over the last 12 months?
3 findings
- UNI-T was ahead of Fluke in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fluke’s share of searches among multimeter brands worldwide moved from 2.4% to 3.2%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, UNI-T’s share of searches among multimeter brands worldwide moved from 18% to 24%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for multimeter brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fluke’s and UNI-T’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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