Brandwave

POC vs Troy Lee Designs:Which is more popular?

In September 2026, Troy Lee Designs had more branded searches than POC among mountain bike clothing brands worldwide. Troy Lee Designs had about 60,500 branded searches, while POC had 1,140. Troy Lee Designs made up 23.1% of all mountain bike clothing brand searches we track, and POC accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Troy Lee Designs appeared in four of the five answers and POC in two. Troy Lee Designs was mentioned before POC in every answer that named either.

Among mountain bike clothing brands worldwide in September 2026

Who do people search for more?

Troy Lee Designs, about 53 searches for every 1 for POC

Troy Lee Designs 60.5K searchesPOC 1.1K searches

Who does AI mention more?

Troy Lee Designs, mentioned in 4 of 5 answers, POC in 2

Troy Lee Designs in 4 of 5POC in 2 of 5

Who does AI recommend more?

Troy Lee Designs, named ahead of POC in 4 of 4 answers

Troy Lee Designs first in 4POC never first

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Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. POC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs was listed before POC in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Troy Lee Designs2nd
  3. Endura3rd
  4. POC4th
  5. Rapha5th
  6. Leatt6th
  7. Mons Royale7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Endura4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rapha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leatt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mons Royale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mountain bike clothing brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is POC or Troy Lee Designs more popular in search?

This chart shows how often people search Google for POC and Troy Lee Designs by name. Each line represents a brand's share of searches for all seven mountain bike clothing brands we track, month by month, from English-language searches worldwide.

POC and Troy Lee Designs among mountain bike clothing brands worldwide, by month

Share of searches by month for Troy Lee Designs, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthFox RacingTroy Lee DesignsLeattEnduraMons RoyalePOCRapha
Oct 202539.2%21.5%14.4%14.4%9.6%0.56%0.28%
Nov 202543.3%19.4%13%13%10.6%0.52%0.24%
Dec 202541%18.5%15.1%12.3%12.3%0.47%0.23%
Jan 202635.4%19.4%15.8%15.8%12.9%0.4%0.21%
Feb 202635.7%23.9%16%13.1%10.7%0.41%0.19%
Mar 202635.6%23.9%16%13.1%10.7%0.49%0.22%
Apr 202637.9%20.9%17.1%14%9.3%0.56%0.29%
May 202636.5%20.1%20.1%13.4%9%0.54%0.3%
Jun 202639%21.4%17.5%11.7%9.6%0.47%0.21%
Jul 202634.5%23%18.9%12.6%10.3%0.48%0.23%
Aug 202636.5%24.5%16.4%11%11%0.42%0.2%
Sep 202634.5%23.1%18.9%12.6%10.3%0.43%0.2%

How has the POC and Troy Lee Designs comparison changed over the last 12 months?

3 findings

How did search popularity change for mountain bike clothing brands worldwide in September 2026?

2 changes
  1. In September 2026, Troy Lee Designs lost share of searches among mountain bike clothing brands worldwide, from 24.5% to 23.1%.

  2. Estimated monthly branded searches for POC worldwide fell 26.9% over 12 measured months, from 1.6K to 1.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using POC’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

POC

2 branded search terms

  • poc mtb
  • poc mtb gloves

Troy Lee Designs

1 branded search term

  • troy lee designs

How the Brand Demand Index is measured

Other head-to-heads among mountain bike clothing brands

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