Brandwave

Clinique vs Dermalogica:Which is searched more?

In September 2026, Clinique had more branded searches than Dermalogica among moisturizer brands worldwide. Clinique was estimated to have 673K branded searches compared to Dermalogica’s 246K, and held a 10.5% Share of Search versus Dermalogica’s 3.9%. These are worldwide searches for English-language branded terms.

Share of Search among moisturizer brands worldwide in September 2026Which is more popular in search, Clinique or Dermalogica?
Clinique10.5%673K searches
vs
Dermalogica3.9%246K searches

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Which is more popular in search, Clinique or Dermalogica?

Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clinique and Dermalogica among moisturizer brands worldwide, by month

Share of Search by month for Clinique, Dermalogica. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202527.4%30.1%16.1%10.9%8.9%3.2%2.7%0.69%
Nov 202524.6%24.3%18.8%12.5%12.5%3.8%3.1%0.52%
Dec 202525.8%28.3%17.8%11.9%9.8%2.9%2.9%0.52%
Jan 202630.6%30.4%12.8%10.5%8.6%3.9%2.6%0.65%
Feb 202629.5%32.4%14.2%9.6%7.8%3.5%2.3%0.64%
Mar 202628.2%30.2%15.7%10.6%8.7%3.9%2.1%0.59%
Apr 202629.7%31.9%13.6%11.2%7.5%3.3%2.2%0.61%
May 202627.8%32.6%14.2%11.7%7.8%3.5%1.9%0.52%
Jun 202629.4%33.7%12.4%10.1%8.3%3.7%2%0.44%
Jul 202631.5%33.9%12.4%10.2%6.8%3%1.7%0.45%
Aug 202630.5%33.6%12%9.9%8.1%3.6%2%0.36%
Sep 202632.1%29.9%12.9%10.5%8.6%3.9%1.7%0.37%

How has the Clinique and Dermalogica comparison changed over the last 12 months?

  • Clinique was ahead of Dermalogica in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among moisturizer brands worldwide moved from 10.9% to 10.5%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among moisturizer brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 9.9% to 10.5%.

Other head-to-heads among moisturizer brands

How each brand is measured

Brandwave collects information about searches that people make online using Clinique’s and Dermalogica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clinique

1 branded search term

  • clinique

Dermalogica

1 branded search term

  • dermalogica

How the Brand Demand Index is measured

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