Baseten vs Modal:Which is more popular?
In September 2026, Baseten had more branded searches than Modal among model serving platforms worldwide. Baseten had about 49,500 branded searches, while Modal had 7,800. Baseten made up 19% of all model serving platform searches we track, and Modal accounted for 3%. When we asked ChatGPT and Google AI Overviews about model serving platforms, Baseten and Modal each appeared in two of the five answers. Baseten and Modal were each mentioned first in one of the two answers that named either.
Who do people search for more?
Baseten, about 6 searches for every 1 for Modal
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top model serving platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baseten and Modal were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baseten and Modal were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
NVIDIA Triton Inference Server1st
vLLM2nd
KServe3rd
TensorFlow Serving4th
TorchServe5th- Baseten6th
Modal7th
Ray Serve8th
BentoML9th
Amazon SageMaker10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon SageMaker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KServe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ray Serve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NVIDIA Triton Inference Server4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- vLLM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BentoML3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baseten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Modal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TorchServe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TensorFlow Serving2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about model serving platforms
5 answers
Asked ChatGPT
“Which model serving platform should I use?”
Asked ChatGPT
“What are the best model serving platforms?”
Asked ChatGPT
“What's the best model serving platform for machine learning models?”
Searched Google, AI Overview
“model serving platforms”
Searched Google, AI Overview
“ml model serving”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Baseten or Modal more popular in search?
This chart shows how often people search Google for Baseten and Modal by name. Each line represents a brand's share of searches for all 11 model serving platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Baseten, Modal. The figures are in the table below the chart.
View monthly share of searches table
| Month | vLLM | Baseten | Amazon SageMaker | Seldon | Modal | KServe | Ray Serve | NVIDIA Triton Inference Server | BentoML | TorchServe | TensorFlow Serving |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 7% | 25.5% | 3.8% | 1.6% | 2.6% | 1.7% | 2.8% | 1.7% | 0.62% | 0.39% |
| Nov 2025 | 54.2% | 7.3% | 23% | 4% | 1.3% | 2.7% | 2.2% | 2.6% | 1.8% | 0.64% | 0.35% |
| Dec 2025 | 55% | 6% | 23.4% | 4% | 1.3% | 2.7% | 2.2% | 2.6% | 1.8% | 0.5% | 0.36% |
| Jan 2026 | 53.7% | 10.8% | 20.6% | 3.9% | 1.6% | 2.6% | 2.1% | 2.6% | 1.4% | 0.4% | 0.29% |
| Feb 2026 | 57.7% | 7.7% | 20.1% | 3.5% | 1.8% | 2.3% | 1.9% | 2.5% | 1.9% | 0.38% | 0.25% |
| Mar 2026 | 59.5% | 8% | 18.7% | 3.6% | 1.7% | 2.4% | 1.9% | 2.3% | 1.3% | 0.36% | 0.26% |
| Apr 2026 | 65.9% | 7.3% | 15.4% | 2.7% | 1.8% | 2.2% | 1.4% | 1.7% | 1.2% | 0.29% | 0.19% |
| May 2026 | 61% | 10% | 15.7% | 3% | 2.7% | 2.4% | 1.6% | 2% | 1.1% | 0.27% | 0.18% |
| Jun 2026 | 58.5% | 14.4% | 15% | 2.9% | 2.2% | 2.3% | 1.6% | 1.7% | 1% | 0.26% | 0.14% |
| Jul 2026 | 55% | 16.5% | 14.1% | 2.7% | 4.1% | 2.7% | 1.8% | 1.8% | 0.98% | 0.24% | 0.13% |
| Aug 2026 | 55.5% | 16.6% | 14.2% | 3.3% | 3% | 2.7% | 1.8% | 1.8% | 0.78% | 0.2% | 0.09% |
| Sep 2026 | 51.9% | 19% | 16.3% | 3.1% | 3% | 2.1% | 2.1% | 1.5% | 0.73% | 0.18% | 0.1% |
How has the Baseten and Modal comparison changed over the last 12 months?
3 findings
- Baseten was ahead of Modal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baseten’s share of searches among model serving platforms worldwide moved from 7% to 19%, and its estimated monthly branded searches moved from 18.1K to 49.5K.
- Across the 12 months ending September 2026, Modal’s share of searches among model serving platforms worldwide moved from 1.6% to 3%, and its estimated monthly branded searches moved from 4.2K to 7.8K.
How did search popularity change for model serving platforms worldwide in September 2026?
2 changes
In September 2026, Baseten gained share of searches among model serving platforms worldwide, from 16.6% to 19%.
Estimated monthly branded searches for Modal worldwide rose 85.7% over 12 measured months, from 4.2K to 7.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baseten’s and Modal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among model serving platforms
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