Brandwave

Amazon SageMaker vs Baseten:Which is more popular?

In September 2026, Baseten had more branded searches than Amazon SageMaker among model serving platforms worldwide. Baseten had about 49,500 branded searches, while Amazon SageMaker had 42,400. Baseten made up 19% of all model serving platform searches we track, and Amazon SageMaker accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about model serving platforms, Amazon SageMaker appeared in four of the five answers and Baseten in two. Amazon SageMaker was mentioned before Baseten in three out of five answers.

Among model serving platforms worldwide in September 2026

Who do people search for more?

Baseten, about 17% more searches than Amazon SageMaker

Baseten 49.5K searchesAmazon SageMaker 42.4K searches

Who does AI mention more?

Amazon SageMaker, mentioned in 4 of 5 answers, Baseten in 2

Amazon SageMaker in 4 of 5Baseten in 2 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of Baseten in 3 of 5 answers

Amazon SageMaker first in 3Baseten first in 2

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Top model serving platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Baseten was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon SageMaker was listed before Baseten in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NVIDIA Triton Inference Server1st
  2. vLLM2nd
  3. KServe3rd
  4. TensorFlow Serving4th
  5. TorchServe5th
  6. Baseten6th
  7. Modal7th
  8. Ray Serve8th
  9. BentoML9th
  10. Amazon SageMaker10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon SageMaker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KServe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ray Serve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NVIDIA Triton Inference Server4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vLLM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BentoML3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baseten2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Modal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TorchServe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TensorFlow Serving2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+1 more

See every answer about model serving platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or Baseten more popular in search?

This chart shows how often people search Google for Amazon SageMaker and Baseten by name. Each line represents a brand's share of searches for all 11 model serving platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and Baseten among model serving platforms worldwide, by month

Share of searches by month for Baseten, Amazon SageMaker. The figures are in the table below the chart.

View monthly share of searches table
MonthvLLMBasetenAmazon SageMakerSeldonModalKServeRay ServeNVIDIA Triton Inference ServerBentoMLTorchServeTensorFlow Serving
Oct 202552.2%7%25.5%3.8%1.6%2.6%1.7%2.8%1.7%0.62%0.39%
Nov 202554.2%7.3%23%4%1.3%2.7%2.2%2.6%1.8%0.64%0.35%
Dec 202555%6%23.4%4%1.3%2.7%2.2%2.6%1.8%0.5%0.36%
Jan 202653.7%10.8%20.6%3.9%1.6%2.6%2.1%2.6%1.4%0.4%0.29%
Feb 202657.7%7.7%20.1%3.5%1.8%2.3%1.9%2.5%1.9%0.38%0.25%
Mar 202659.5%8%18.7%3.6%1.7%2.4%1.9%2.3%1.3%0.36%0.26%
Apr 202665.9%7.3%15.4%2.7%1.8%2.2%1.4%1.7%1.2%0.29%0.19%
May 202661%10%15.7%3%2.7%2.4%1.6%2%1.1%0.27%0.18%
Jun 202658.5%14.4%15%2.9%2.2%2.3%1.6%1.7%1%0.26%0.14%
Jul 202655%16.5%14.1%2.7%4.1%2.7%1.8%1.8%0.98%0.24%0.13%
Aug 202655.5%16.6%14.2%3.3%3%2.7%1.8%1.8%0.78%0.2%0.09%
Sep 202651.9%19%16.3%3.1%3%2.1%2.1%1.5%0.73%0.18%0.1%

How has the Amazon SageMaker and Baseten comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Baseten took it in July 2026.
  • Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model serving platforms worldwide moved from 25.5% to 16.3%, and its estimated monthly branded searches moved from 66K to 42.4K.
  • Across the 12 months ending September 2026, Baseten’s share of searches among model serving platforms worldwide moved from 7% to 19%, and its estimated monthly branded searches moved from 18.1K to 49.5K.

How did search popularity change for model serving platforms worldwide in September 2026?

2 changes

  1. In September 2026, Baseten gained share of searches among model serving platforms worldwide, from 16.6% to 19%.

  2. In September 2026, Amazon SageMaker gained share of searches among model serving platforms worldwide, from 14.2% to 16.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and Baseten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

Baseten

1 branded search term

  • baseten

How the Brand Demand Index is measured

Other head-to-heads among model serving platforms

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