Brandwave

Hugging Face vs Unsloth:Which is more popular?

In September 2026, Hugging Face had more branded searches than Unsloth among model fine tuning platforms worldwide. Hugging Face had about 301,000 branded searches, while Unsloth had 79,400. Hugging Face made up 51.9% of all model fine tuning platform searches we track, and Unsloth accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about model fine tuning platforms, Hugging Face appeared in all five answers and Unsloth in three. Hugging Face was mentioned before Unsloth in four out of five answers.

Among model fine tuning platforms worldwide in September 2026

Who do people search for more?

Hugging Face, about 4 searches for every 1 for Unsloth

Hugging Face 301K searchesUnsloth 79.4K searches

Who does AI mention more?

Hugging Face, mentioned in every answer we collected

Hugging Face in 5 of 5Unsloth in 3 of 5

Who does AI recommend more?

Hugging Face, named ahead of Unsloth in 4 of 5 answers

Hugging Face first in 4Unsloth first in 1

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Top model fine tuning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hugging Face appeared in all five answers. Unsloth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hugging Face was listed before Unsloth in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Together AI1st
  2. Hugging Face2nd
  3. Amazon SageMaker3rd
  4. Unsloth4th
  5. Google Cloud Vertex AI5th
  6. Anyscale–
  7. Lamini–
  8. Predibase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hugging Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Together AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unsloth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Vertex AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SageMaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anyscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lamini0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Predibase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about model fine tuning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hugging Face or Unsloth more popular in search?

This chart shows how often people search Google for Hugging Face and Unsloth by name. Each line represents a brand's share of searches for all nine model fine tuning platforms we track, month by month, from English-language searches worldwide.

Hugging Face and Unsloth among model fine tuning platforms worldwide, by month

Share of searches by month for Hugging Face, Unsloth. The figures are in the table below the chart.

View monthly share of searches table
MonthHugging FaceGoogle Cloud Vertex AIUnslothTogether AIAmazon SageMakerAnyscaleLaminiPredibase
Oct 202545.6%25%6.8%6.7%12.2%1.8%1.5%0.3%
Nov 202544.7%30%5.5%6.5%10.4%1.5%1.2%0.24%
Dec 202545.2%30.3%6.7%6.5%8.6%1.2%1.2%0.18%
Jan 202649.4%27.1%5%7.1%8.5%1.3%1.3%0.16%
Feb 202644.9%30.1%5.6%7.9%8.6%1.5%1.2%0.16%
Mar 202643.3%28.9%8.1%9.2%7.5%1.2%1.7%0.14%
Apr 202647.3%25.8%10.6%8.2%6%0.85%1%0.13%
May 202647.7%26.1%8.5%8.4%6.7%1%1.3%0.14%
Jun 202649%22%8.9%10.3%6.9%1.3%1.3%0.16%
Jul 202651.5%18.8%9.2%11%5.9%1.7%1.7%0.17%
Aug 202654.6%13.4%14.6%9.5%5.1%1.5%1.2%0.11%
Sep 202651.9%15.6%13.7%9%7.3%1.1%1.1%0.12%

How has the Hugging Face and Unsloth comparison changed over the last 12 months?

3 findings

How did search popularity change for model fine tuning platforms worldwide in September 2026?

3 changes

  1. In September 2026, Google Cloud Vertex AI overtook Unsloth to rank 2nd among model fine tuning platforms worldwide, with 15.6% of the searches.

  2. In September 2026, Hugging Face lost share of searches among model fine tuning platforms worldwide, from 54.6% to 51.9%.

  3. In September 2026, Unsloth lost share of searches among model fine tuning platforms worldwide, from 14.6% to 13.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hugging Face’s and Unsloth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hugging Face

2 branded search terms

  • hugging face
  • huggingface

Unsloth

2 branded search terms

  • unsloth
  • unsloth ai

How the Brand Demand Index is measured

Other head-to-heads among model fine tuning platforms

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