Brandwave

Cuisinart vs Oxo:Which is searched more?

In September 2026, Cuisinart had more branded searches than Oxo among mixing bowls brands worldwide. Cuisinart was estimated to have 213K branded searches compared to Oxo’s 120K, and held a 36.3% Share of Search versus Oxo’s 20.5%. These are worldwide searches for English-language branded terms.

Share of Search among mixing bowls brands worldwide in September 2026Which is more popular in search, Cuisinart or Oxo?
Cuisinart36.3%213K searches
vs
Oxo20.5%120K searches

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Which is more popular in search, Cuisinart or Oxo?

Compare the mixing bowls brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and Oxo among mixing bowls brands worldwide, by month

Share of Search by month for Cuisinart, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartAll-CladOxoJoseph Joseph
Oct 202535%26.7%19.8%18.4%
Nov 202537.3%32.8%15.8%14.2%
Dec 202539.4%33.3%12.9%14.4%
Jan 202640.4%26.8%15.5%17.3%
Feb 202634%28.6%17.6%19.8%
Mar 202640.6%23.9%16.6%18.9%
Apr 202633.9%25.4%19.1%21.5%
May 202638.2%26.4%18.4%17%
Jun 202628.7%40.3%16%15%
Jul 202638.8%25.2%18.7%17.3%
Aug 202638.5%22.8%18.2%20.5%
Sep 202636.3%24.4%20.5%18.8%

How has the Cuisinart and Oxo comparison changed over the last 12 months?

  • Cuisinart was ahead of Oxo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among mixing bowls brands worldwide moved from 35% to 36.3%, and its estimated monthly branded searches moved from 256K to 213K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among mixing bowls brands worldwide moved from 19.8% to 20.5%, and its estimated monthly branded searches moved from 145K to 120K.

How did search popularity change for mixing bowls brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Joseph Joseph to rank 3rd among mixing bowls brands worldwide, with 20.5% estimated Share of Search.

  2. In September 2026, Cuisinart lost estimated Share of Search among mixing bowls brands worldwide, from 38.5% to 36.3%.

Other head-to-heads among mixing bowls brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

3 branded search terms

  • cuisinart
  • cuisinart bread maker
  • cuisinart food processor

Oxo

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

How the Brand Demand Index is measured

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