Bobcat vs Kubota:Which is more popular by branded search?
In August 2026, Kubota had more branded searches than Bobcat among mini excavators worldwide. Kubota was estimated to have 368K branded searches compared to Bobcat’s 9.9K, and held a 93.5% Share of Search versus Bobcat’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bobcat or Kubota?
Compare the mini excavators households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, Bobcat. The figures are in the table below the chart.
View monthly share of search table
| Month | Kubota | Bobcat | Takeuchi | Yanmar | Caterpillar | Komatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.5% | 1.4% | 1.4% | 0.61% | 0.04% |
| Nov 2025 | 93.1% | 3.1% | 1.7% | 1.4% | 0.73% | 0.04% |
| Dec 2025 | 92.1% | 4.5% | 1.4% | 1.4% | 0.6% | 0.03% |
| Jan 2026 | 91.8% | 4.5% | 1.6% | 1.3% | 0.6% | 0.04% |
| Feb 2026 | 93.2% | 3.1% | 1.7% | 1.4% | 0.61% | 0.04% |
| Mar 2026 | 93.5% | 2.5% | 1.7% | 1.7% | 0.6% | 0.04% |
| Apr 2026 | 93.9% | 2.5% | 1.7% | 1.4% | 0.5% | 0.04% |
| May 2026 | 94.2% | 2.5% | 1.4% | 1.4% | 0.5% | 0.03% |
| Jun 2026 | 94.6% | 2.1% | 1.4% | 1.4% | 0.5% | 0.03% |
| Jul 2026 | 93.8% | 2.5% | 1.4% | 1.7% | 0.61% | 0.04% |
| Aug 2026 | 93.5% | 2.5% | 1.7% | 1.7% | 0.61% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bobcat and Kubota comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Bobcat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among mini excavators worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide moved from 94.1% to 93.5%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for mini excavators worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bobcat’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.