Brandwave

Hamilton Beach vs Ninja:Which is more popular?

In September 2026, Ninja had more branded searches than Hamilton Beach among mini chopper brands worldwide. Ninja had about 1,900 branded searches, while Hamilton Beach had 1,110. Ninja made up 0.13% of all mini chopper brand searches we track, and Hamilton Beach accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about mini chopper brands, Hamilton Beach appeared in four of the five answers and Ninja in two. Hamilton Beach was mentioned before Ninja in three out of five answers.

Among mini chopper brands worldwide in September 2026

Who do people search for more?

Ninja, about 71% more searches than Hamilton Beach

Ninja 1.9K searchesHamilton Beach 1.1K searches

Who does AI mention more?

Hamilton Beach, mentioned in 4 of 5 answers, Ninja in 2

Hamilton Beach in 4 of 5Ninja in 2 of 5

Who does AI recommend more?

Hamilton Beach, named ahead of Ninja in 3 of 5 answers

Hamilton Beach first in 3Ninja first in 2

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Top mini chopper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ninja was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hamilton Beach was listed before Ninja in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. KitchenAid2nd
  3. Hamilton Beach3rd
  4. Ninja4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini chopper brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hamilton Beach or Ninja more popular in search?

This chart shows how often people search Google for Hamilton Beach and Ninja by name. Each line represents a brand's share of searches for all four mini chopper brands we track, month by month, from English-language searches worldwide.

Hamilton Beach and Ninja among mini chopper brands worldwide, by month

Share of searches by month for Ninja, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCuisinartNinjaHamilton Beach
Oct 202588.2%11.7%0.09%0.06%
Nov 202587.7%12.1%0.09%0.05%
Dec 202587.9%12%0.07%0.05%
Jan 202684.2%15.6%0.11%0.09%
Feb 202687%12.8%0.14%0.06%
Mar 202684.4%15.4%0.16%0.08%
Apr 202688%11.8%0.1%0.06%
May 202684.5%15.3%0.1%0.06%
Jun 202685.3%14.5%0.14%0.08%
Jul 202683.8%16%0.11%0.08%
Aug 202683.3%16.5%0.13%0.07%
Sep 202686.4%13.4%0.13%0.08%

How has the Hamilton Beach and Ninja comparison changed over the last 12 months?

3 findings
  • Ninja was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among mini chopper brands worldwide moved from 0.06% to 0.08%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among mini chopper brands worldwide moved from 0.09% to 0.13%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for mini chopper brands worldwide in September 2026?

0 changes

Neither Hamilton Beach nor Ninja moved beyond provider rounding among mini chopper brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Beach

2 branded search terms

  • hamilton beach chopper
  • hamilton beach food chopper

Ninja

1 branded search term

  • ninja mini chopper

How the Brand Demand Index is measured

Other head-to-heads among mini chopper brands

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