De'Longhi vs Jura:Which is searched more?
In September 2026, De'Longhi had more branded searches than Jura among milk frother brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Jura’s 301K, and held a 53.4% Share of Search versus Jura’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, De'Longhi or Jura?
Compare the milk frother brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, Jura. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Breville | Jura | Bodum | Dualit |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 28.6% | 10.5% | 2.1% | 1.5% |
| Nov 2025 | 56.1% | 33.2% | 7.4% | 1.8% | 1.5% |
| Dec 2025 | 53.7% | 35.1% | 7.8% | 1.9% | 1.4% |
| Jan 2026 | 52.9% | 32.4% | 11.3% | 1.9% | 1.6% |
| Feb 2026 | 53.6% | 30.5% | 12.1% | 2% | 1.7% |
| Mar 2026 | 54.3% | 30.2% | 11.9% | 2% | 1.7% |
| Apr 2026 | 54.3% | 30.3% | 11.9% | 2% | 1.5% |
| May 2026 | 54.4% | 30.3% | 11.9% | 2% | 1.4% |
| Jun 2026 | 53.7% | 31.2% | 12.1% | 1.6% | 1.4% |
| Jul 2026 | 50.5% | 32.7% | 14.2% | 1.6% | 1.1% |
| Aug 2026 | 52.6% | 30.7% | 13.4% | 1.8% | 1.4% |
| Sep 2026 | 53.4% | 32.7% | 11.2% | 1.5% | 1.3% |
How has the De'Longhi and Jura comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Jura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among milk frother brands worldwide moved from 57.4% to 53.4%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
- Across the 12 months ending September 2026, Jura’s estimated Share of Search among milk frother brands worldwide moved from 10.5% to 11.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for milk frother brands worldwide in September 2026?
2 changes
In September 2026, De'Longhi gained estimated Share of Search among milk frother brands worldwide, from 52.6% to 53.4%.
In September 2026, Jura lost estimated Share of Search among milk frother brands worldwide, from 13.4% to 11.2%.
Other head-to-heads among milk frother brands
How each brand is measured
Brandwave collects information about searches that people make online using De'Longhi’s and Jura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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