Brandwave

ESAB vs Everlast Welders:Which is more popular?

In September 2026, ESAB had more branded searches than Everlast Welders among MIG welder brands worldwide. ESAB had about 8,100 branded searches, while Everlast Welders had 3,490. ESAB made up 2.3% of all MIG welder brand searches we track, and Everlast Welders accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about MIG welder brands, ESAB appeared in three of the five answers and Everlast Welders in none.

Among MIG welder brands worldwide in September 2026

Who do people search for more?

ESAB, about 2 searches for every 1 for Everlast Welders

ESAB 8.1K searchesEverlast Welders 3.5K searches

Who does AI mention more?

ESAB, mentioned in 3 of 5 answers, Everlast Welders in 0

ESAB in 3 of 5Everlast Welders in 0 of 5

Who does AI recommend more?

ESAB, the only one of the two named

ESAB first in 3Everlast Welders never named

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Top MIG welder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ESAB was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Everlast Welders did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miller1st
  2. Lincoln Electric2nd
  3. ESAB3rd
  4. Hobart4th
  5. Everlast Welders–
  6. Kemppi–
  7. Cigweld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miller4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lincoln Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kemppi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cigweld0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MIG welder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ESAB or Everlast Welders more popular in search?

This chart shows how often people search Google for ESAB and Everlast Welders by name. Each line represents a brand's share of searches for all seven MIG welder brands we track, month by month, from English-language searches worldwide.

ESAB and Everlast Welders among MIG welder brands worldwide, by month

Share of searches by month for ESAB, Everlast Welders. The figures are in the table below the chart.

View monthly share of searches table
MonthHobartLincoln ElectricMillerESABEverlast WeldersKemppiCigweld
Oct 202553%30.2%13%2.1%0.95%0.5%0.19%
Nov 202560.1%26.2%9.9%2%1.1%0.59%0.18%
Dec 202562.4%23.7%10.3%2.1%0.92%0.41%0.18%
Jan 202664.8%23.1%8.7%2.1%0.78%0.41%0.13%
Feb 202655.1%29.4%11.1%2.7%0.99%0.52%0.2%
Mar 202660.1%26.2%9.9%2.4%0.88%0.39%0.18%
Apr 202655.2%29.4%11.1%2.7%0.99%0.44%0.2%
May 202656.6%30.2%9.3%2.3%0.88%0.53%0.25%
Jun 202660.2%26.2%9.9%2%0.9%0.57%0.26%
Jul 202660.2%26.3%9.9%2%0.86%0.48%0.26%
Aug 202656.5%30.1%9.3%2.3%0.98%0.53%0.28%
Sep 202656.6%30.1%9.3%2.3%0.98%0.45%0.25%

How has the ESAB and Everlast Welders comparison changed over the last 12 months?

3 findings
  • ESAB was ahead of Everlast Welders in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ESAB’s share of searches among MIG welder brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands worldwide moved from 0.95% to 0.98%, and its estimated monthly branded searches moved from 3.6K to 3.5K.

How did search popularity change for MIG welder brands worldwide in September 2026?

0 changes

Neither ESAB nor Everlast Welders moved beyond provider rounding among MIG welder brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ESAB’s and Everlast Welders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESAB

1 branded search term

  • esab welders

Everlast Welders

2 branded search terms

  • everlast mig welder
  • everlast welder

How the Brand Demand Index is measured

Other head-to-heads among MIG welder brands

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