Brandwave

Hobart vs Lincoln Electric:Which is searched more?

In September 2026, Hobart had more branded searches than Lincoln Electric among MIG welder brands worldwide. Hobart was estimated to have 201K branded searches compared to Lincoln Electric’s 107K, and held a 33.6% Share of Search versus Lincoln Electric’s 17.9%. These are worldwide searches for English-language branded terms.

Share of Search among MIG welder brands worldwide in September 2026Which is more popular in search, Hobart or Lincoln Electric?
Hobart33.6%201K searches
vs
Lincoln Electric17.9%107K searches

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Which is more popular in search, Hobart or Lincoln Electric?

Compare the mig welder brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hobart and Lincoln Electric among MIG welder brands worldwide, by month

Share of Search by month for Hobart, Lincoln Electric. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricMillerESABKemppiCigweld
Oct 202539.6%32.3%18.4%8%1.3%0.31%0.12%
Nov 202537.8%37.8%16.5%6.2%1.2%0.37%0.11%
Dec 202538.6%38.6%14.7%6.4%1.3%0.25%0.11%
Jan 202634.8%42.6%15.1%5.7%1.4%0.27%0.08%
Feb 202640.5%33.1%17.6%6.7%1.6%0.31%0.12%
Mar 202637.7%37.7%16.4%6.2%1.5%0.25%0.11%
Apr 202640.5%33.1%17.6%6.7%1.6%0.26%0.12%
May 202641.1%33.6%17.9%5.5%1.4%0.32%0.15%
Jun 202642.6%34.8%15.2%5.7%1.1%0.33%0.15%
Jul 202642.7%34.8%15.2%5.7%1.1%0.28%0.15%
Aug 202641.1%33.6%17.9%5.5%1.4%0.32%0.17%
Sep 202641.2%33.6%17.9%5.5%1.4%0.27%0.15%

How has the Hobart and Lincoln Electric comparison changed over the last 12 months?

  • Hobart was ahead of Lincoln Electric in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hobart’s estimated Share of Search among MIG welder brands worldwide moved from 32.3% to 33.6%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Lincoln Electric’s estimated Share of Search among MIG welder brands worldwide moved from 18.4% to 17.9%, and its estimated monthly branded searches moved from 115K to 107K.

How did search popularity change for MIG welder brands worldwide in September 2026?

  1. Lincoln Electric’s estimated Share of Search among MIG welder brands worldwide has gained ground for 3 months in a row, from 15.2% to 17.9% in September 2026.

Other head-to-heads among MIG welder brands

How each brand is measured

Brandwave collects information about searches that people make online using Hobart’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hobart

1 branded search term

  • hobart

Lincoln Electric

2 branded search terms

  • lincoln electric
  • lincoln welder

How the Brand Demand Index is measured

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