Blue vs RODE:Which is more popular by branded search?
In August 2026, Blue had more branded searches than RODE among microphone brands worldwide. Blue was estimated to have 109K branded searches compared to RODE’s 480, and held a 15.7% Share of Search versus RODE’s 0.07%. These are worldwide searches for English-language branded terms.
Follow Blue vs RODE and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blue or RODE?
Compare the microphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue, RODE. The figures are in the table below the chart.
View monthly share of search table
| Month | Audio-Technica | Shure | Blue | Sennheiser | AKG | RODE |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 17% | 13.7% | 15.4% | 11.4% | 0.07% |
| Nov 2025 | 44.1% | 14.5% | 13.7% | 15.9% | 11.8% | 0.08% |
| Dec 2025 | 44.7% | 14.9% | 14.6% | 13.6% | 12.2% | 0.08% |
| Jan 2026 | 45% | 15% | 14.7% | 13% | 12.2% | 0.1% |
| Feb 2026 | 40.7% | 18.4% | 14.8% | 13.7% | 12.3% | 0.08% |
| Mar 2026 | 38.4% | 18.4% | 14.8% | 15.9% | 12.3% | 0.1% |
| Apr 2026 | 39.5% | 19.7% | 13.4% | 14% | 13.2% | 0.09% |
| May 2026 | 38.7% | 19% | 14.8% | 14.8% | 12.7% | 0.07% |
| Jun 2026 | 41.9% | 16.4% | 13.2% | 14.9% | 13.5% | 0.07% |
| Jul 2026 | 41.6% | 15.8% | 15.1% | 14.4% | 13% | 0.06% |
| Aug 2026 | 40.7% | 15.9% | 15.7% | 14.5% | 13.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blue and RODE comparison changed over the last 12 months?
3 findings
- Blue was ahead of RODE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide moved from 13.7% to 15.7%, and its estimated monthly branded searches held steady at 109K.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for microphone brands worldwide in August 2026?
2 changes
In August 2026, Blue gained estimated Share of Search among microphone brands worldwide, from 15.1% to 15.7%.
Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and RODE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.