Microcurrent device brands:Which are most popular?

Name: Microcurrent device brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, NuFace was the most searched microcurrent device brand worldwide, accounting for 38.9% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, NuFace showed up in every answer. NuFace was recommended most often, coming first in every response.

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Top microcurrent device brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, NuFace appeared every time. NuFace was recommended most often, coming first in every answer. ZIIP was second, and Foreo was third. Solawave, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
NuFace	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ZIIP	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Foreo	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Therabody	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Solawave	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Medicube	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
MyoLift	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

NuFace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ZIIP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Foreo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Therabody2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Solawave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medicube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MyoLift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microcurrent device brands

5 answers

Asked ChatGPT
“What's the best microcurrent device for the face?”
1. 1NuFace
2. 2ZIIP
3. 3Foreo
Asked ChatGPT
“Which at-home microcurrent device actually works?”
1. 1NuFace
2. 2Foreo
Asked ChatGPT
“What microcurrent facial toning device should I buy?”
1. 1NuFace
2. 2Foreo
Searched Google, AI Overview
“microcurrent facial device”
1. 1NuFace
2. 2ZIIP
3. 3Therabody
Searched Google, AI Overview
“microcurrent device”
1. 1NuFace
2. 2ZIIP
3. 3Therabody

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which microcurrent device brands do people search for most?

This chart shows how often people search Google for each microcurrent device brand by name. Each line represents a brand's share of searches for all seven microcurrent device brands we track, month by month, from English-language searches worldwide.

Share of searches among microcurrent device brands worldwide, by month

Month	NuFace	Therabody	Solawave	ZIIP	Foreo	Medicube	MyoLift
Nov 2025	41.2%	19.2%	15.1%	8.2%	8.2%	5.5%	2.5%
Dec 2025	40.7%	20.8%	14.9%	6.6%	10%	5.4%	1.6%
Jan 2026	43.7%	13.7%	16%	7.1%	10.7%	7.1%	1.7%
Feb 2026	41.5%	14.5%	15.2%	8.3%	10.2%	8.3%	2%
Mar 2026	41%	12.8%	15.1%	8.2%	12.3%	8.2%	2.4%
Apr 2026	44.6%	11.4%	16.4%	7.3%	10.9%	7.3%	2.1%
May 2026	38.9%	13.5%	17.5%	7.8%	11.6%	7.8%	2.8%
Jun 2026	43.5%	12%	15.9%	8.7%	8.7%	8.7%	2.5%
Jul 2026	38.2%	14.5%	17.1%	9.3%	9.3%	9.3%	2.3%
Aug 2026	38.1%	14.2%	17%	9.3%	9.3%	9.3%	2.7%
Sep 2026	43.6%	13.3%	15.9%	8.7%	8.7%	7.1%	2.6%
Oct 2026	38.9%	14.8%	14.2%	14.2%	7.8%	7.8%	2.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	NuFace	38.9%	49.5K	0%	-4.7 points
2, moved from 3rd to 2nd	Therabody	14.8%	18.9K	+25.2%	+1.5 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Solawave	14.2%	18.1K	0%	-1.7 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	ZIIP	14.2%	18.1K	+82.8%	+5.5 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Foreo	7.8%	9.9K	0%	-0.9 pointsmoved from 4th to 5th
6, held 6th	Medicube	7.8%	9.9K	+22.2%	+0.6 points
7, held 7th	MyoLift	2.3%	2.9K	0%	-0.3 points

1.NuFace
38.9%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -4.7 points.
2.Therabody
14.8%
Moved from 3rd to 2nd. 18.9K estimated branded searches, +25.2% vs prior month. Share +1.5 points.
3.Solawave
14.2%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.ZIIP
14.2%
Moved from 5th to 4th. 18.1K estimated branded searches, +82.8% vs prior month. Share +5.5 points.
5.Foreo
7.8%
Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.9 points.
6.Medicube
7.8%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
7.MyoLift
2.3%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

Therabody sells other things too, so only its searches that name this product count here, like “theraface”.

Which brand is most popular in search among microcurrent device brands worldwide?

7 brands

In October 2026, NuFace was the most searched among microcurrent device brands worldwide, with an estimated 49.5K branded searches, 38.9% of all searches for the seven tracked by the Brandwave Brand Demand Index. Therabody is in 2nd place, 24 percentage points behind at 14.8%.

Global microcurrent device brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
NuFace	41.2% → 38.9%	44.6%Apr 2026	38.1%Aug 2026	1st
Therabody	19.2% → 14.8%	20.8%Dec 2025	11.4%Apr 2026	2nd
Solawave	15.1% → 14.2%	17.5%May 2026	14.2%Oct 2026	3rd
ZIIP	8.2% → 14.2%	14.2%Oct 2026	6.6%Dec 2025	5th → 4th
Foreo	8.2% → 7.8%	12.3%Mar 2026	7.8%Oct 2026	4th → 5th
Medicube	5.5% → 7.8%	9.3%Jul 2026	5.4%Dec 2025	6th
MyoLift	2.5% → 2.3%	2.8%May 2026	1.6%Dec 2025	7th

Each finding as a sentence

Across the 12 months ending October 2026, NuFace’s share of searches among microcurrent device brands worldwide decreased from 41.2% to 38.9%.
Across the 12 months ending October 2026, Therabody’s share of searches among microcurrent device brands worldwide decreased from 19.2% to 14.8%.
Across the 12 months ending October 2026, Solawave’s share of searches among microcurrent device brands worldwide decreased from 15.1% to 14.2%.
Across the 12 months ending October 2026, ZIIP’s share of searches among microcurrent device brands worldwide increased from 8.2% to 14.2%.
Across the 12 months ending October 2026, Medicube’s share of searches among microcurrent device brands worldwide increased from 5.5% to 7.8%.
Across the 12 months ending October 2026, NuFace’s share of searches among microcurrent device brands worldwide peaked at 44.6% in April 2026 and was lowest at 38.1% in August 2026.
Across the 12 months ending October 2026, Therabody’s share of searches among microcurrent device brands worldwide peaked at 20.8% in December 2025 and was lowest at 11.4% in April 2026.
Across the 12 months ending October 2026, Solawave’s share of searches among microcurrent device brands worldwide peaked at 17.5% in May 2026 and was lowest at 14.2% in October 2026.
Across the 12 months ending October 2026, ZIIP’s share of searches among microcurrent device brands worldwide peaked at 14.2% in October 2026 and was lowest at 6.6% in December 2025.
Across the 12 months ending October 2026, Foreo’s share of searches among microcurrent device brands worldwide peaked at 12.3% in March 2026 and was lowest at 7.8% in October 2026.
Across the 12 months ending October 2026, Medicube’s share of searches among microcurrent device brands worldwide peaked at 9.3% in July 2026 and was lowest at 5.4% in December 2025.
Across the 12 months ending October 2026, MyoLift’s share of searches among microcurrent device brands worldwide peaked at 2.8% in May 2026 and was lowest at 1.6% in December 2025.
Across the 12 months ending October 2026, ZIIP rose from 5th to 4th among microcurrent device brands worldwide.
Across the 12 months ending October 2026, Foreo fell from 4th to 5th among microcurrent device brands worldwide.
Across the 12 months ending October 2026, MyoLift held steady: its share of searches among microcurrent device brands worldwide moved less than 0.5 percentage points.

How did search popularity change for microcurrent device brands worldwide in October 2026?

7 changes

In October 2026, ZIIP overtook Foreo to rank 4th among microcurrent device brands worldwide, with 14.2% of the searches.
In October 2026, Therabody overtook Solawave to rank 2nd among microcurrent device brands worldwide, with 14.8% of the searches.
In October 2026, Medicube gained share of searches among microcurrent device brands worldwide, from 7.1% to 7.8%.
In October 2026, NuFace lost share of searches among microcurrent device brands worldwide, from 43.6% to 38.9%.
In October 2026, Solawave lost share of searches among microcurrent device brands worldwide, from 15.9% to 14.2%.
In October 2026, Foreo lost share of searches among microcurrent device brands worldwide, from 8.7% to 7.8%.
Estimated monthly branded searches for MyoLift worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in October 2026.

How are branded searches counted for microcurrent device brands?

9 search terms

Each brand's share of searches among microcurrent device brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.