Brandwave

How popular isZIIP?

In October 2026, people searched for ZIIP by name about 18,100 times worldwide, about the same as the previous year. These searches made up 14.2% of all global microcurrent device brand searches, placing ZIIP fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about microcurrent device brands, ZIIP appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in October 2026

ZIIP is the fourth most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. NuFaceShare of searches 38.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TherabodyShare of searches 14.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. SolawaveShare of searches 14.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZIIPShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. ForeoShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top microcurrent device brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZIIP was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ZIIP is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NuFace1st
  2. ZIIP2nd
  3. Foreo3rd
  4. Therabody4th
  5. Solawave–
  6. Medicube–
  7. MyoLift–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NuFace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIIP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foreo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therabody2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Solawave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medicube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyoLift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microcurrent device brands

5 answers

  • Asked ChatGPT

    “What's the best microcurrent device for the face?”

    1. 1NuFace
    2. 2ZIIP
    3. 3Foreo

  • Asked ChatGPT

    “Which at-home microcurrent device actually works?”

    1. 1NuFace
    2. 2Foreo

  • Asked ChatGPT

    “What microcurrent facial toning device should I buy?”

    1. 1NuFace
    2. 2Foreo

  • Searched Google, AI Overview

    “microcurrent facial device”

    1. 1NuFace
    2. 2ZIIP
    3. 3Therabody

  • Searched Google, AI Overview

    “microcurrent device”

    1. 1NuFace
    2. 2ZIIP
    3. 3Therabody

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for ZIIP compared with other microcurrent device brands worldwide?

ZIIP against microcurrent device brands worldwide, by month

Share of searches by month for NuFace, Therabody, Solawave, ZIIP, Foreo, Medicube, MyoLift. The figures are in the table below the chart.

View monthly share of searches table
MonthNuFaceTherabodySolawaveZIIPForeoMedicubeMyoLift
Nov 202541.2%19.2%15.1%8.2%8.2%5.5%2.5%
Dec 202540.7%20.8%14.9%6.6%10%5.4%1.6%
Jan 202643.7%13.7%16%7.1%10.7%7.1%1.7%
Feb 202641.5%14.5%15.2%8.3%10.2%8.3%2%
Mar 202641%12.8%15.1%8.2%12.3%8.2%2.4%
Apr 202644.6%11.4%16.4%7.3%10.9%7.3%2.1%
May 202638.9%13.5%17.5%7.8%11.6%7.8%2.8%
Jun 202643.5%12%15.9%8.7%8.7%8.7%2.5%
Jul 202638.2%14.5%17.1%9.3%9.3%9.3%2.3%
Aug 202638.1%14.2%17%9.3%9.3%9.3%2.7%
Sep 202643.6%13.3%15.9%8.7%8.7%7.1%2.6%
Oct 202638.9%14.8%14.2%14.2%7.8%7.8%2.3%

  1. 1.NuFace

    38.9%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Therabody

    14.8%

    Moved from 3rd to 2nd. 18.9K estimated branded searches, +25.2% vs prior month. Share +1.5 points.

  3. 3.Solawave

    14.2%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.ZIIP

    14.2%

    Moved from 5th to 4th. 18.1K estimated branded searches, +82.8% vs prior month. Share +5.5 points.

  5. 5.Foreo

    7.8%

    Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.Medicube

    7.8%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  7. 7.MyoLift

    2.3%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

Therabody sells other things too, so only its searches that name this product count here, like “theraface”.

Compare popularity between ZIIP and its closest rivals

Every comparison with ZIIP

6 comparisons

How has branded search demand for ZIIP changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ZIIP worldwide held steady at 18.1K.
  • Across the 12 months ending October 2026, ZIIP’s share of searches among microcurrent device brands worldwide increased from 8.2% to 14.2%.
  • Across the 12 months ending October 2026, ZIIP’s share of searches among microcurrent device brands worldwide peaked at 14.2% in October 2026 and was lowest at 6.6% in December 2025.
  • Across the 12 months ending October 2026, ZIIP rose from 5th to 4th among microcurrent device brands worldwide.

How did search popularity change for microcurrent device brands worldwide in October 2026?

6 changes

  1. In October 2026, ZIIP overtook Foreo to rank 4th among microcurrent device brands worldwide, with 14.2% of the searches.

  2. In October 2026, Therabody overtook Solawave to rank 2nd among microcurrent device brands worldwide, with 14.8% of the searches.

  3. In October 2026, Medicube gained share of searches among microcurrent device brands worldwide, from 7.1% to 7.8%.

  4. In October 2026, NuFace lost share of searches among microcurrent device brands worldwide, from 43.6% to 38.9%.

  5. In October 2026, Solawave lost share of searches among microcurrent device brands worldwide, from 15.9% to 14.2%.

  6. In October 2026, Foreo lost share of searches among microcurrent device brands worldwide, from 8.7% to 7.8%.

How are ZIIP’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ZIIP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ziip

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How the Brand Demand Index is measured

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