Media planning platforms:Which brands are most popular in search?
In August 2026, Mediaocean was the most searched among media planning platforms worldwide, with an estimated 5.4K branded searches and 66% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Mediaocean66%
- Guideline15.9%
TapClicks15.9%
Bionic1.1%
Planit1.1%
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Share of SearchLeaderboard
Compare the platforms agencies plan media spend in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mediaocean, Guideline, TapClicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Mediaocean | Guideline | TapClicks | Bionic | Planit |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 17.6% | 20.9% | 1.5% | 0.55% |
| Nov 2025 | 56.6% | 25.2% | 16.8% | 1.2% | 0.31% |
| Dec 2025 | 59.7% | 21% | 17.7% | 1.2% | 0.44% |
| Jan 2026 | 59.3% | 17.6% | 20.9% | 1.5% | 0.77% |
| Feb 2026 | 59.3% | 17.6% | 20.9% | 1.2% | 0.99% |
| Mar 2026 | 65.9% | 16% | 16% | 1.4% | 0.7% |
| Apr 2026 | 61.5% | 18.2% | 18.2% | 1.3% | 0.8% |
| May 2026 | 53.6% | 15.9% | 28.8% | 1.1% | 0.69% |
| Jun 2026 | 68.3% | 13.5% | 16.6% | 0.93% | 0.72% |
| Jul 2026 | 66.3% | 16% | 16% | 1.1% | 0.61% |
| Aug 2026 | 66% | 15.9% | 15.9% | 1.1% | 1.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66% | 5.4K | 0% | -0.3 points | |
| 2, held 2nd | 15.9% | 1.3K | 0% | -0.1 points | |
| 3, held 3rd | 15.9% | 1.3K | 0% | -0.1 points | |
| 4, held 4th | 1.1% | 90 | 0% | 0 points | |
| 5, held 5th | 1.1% | 90 | +80% | +0.5 points |
66%
Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
15.9%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
15.9%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Bionic1.1%
Held 4th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Planit1.1%
Held 5th. 90 estimated branded searches, +80% vs prior month. Share +0.5 points.
Compare search popularity between leading brands
Which brand is most popular in search among media planning platforms worldwide?
5 brands
In August 2026, Mediaocean was the most searched among media planning platforms worldwide, with an estimated 5.4K branded searches and 66% estimated Share of Search within this set. Guideline is in 2nd place, 50.1 percentage points behind at 15.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Mediaocean | 59.4% → 66% | 68.3%Jun 2026 | 53.6%May 2026 | 1st |
| Guideline | 17.6% → 15.9% | 25.2%Nov 2025 | 13.5%Jun 2026 | 3rd → 2nd |
| TapClicks | 20.9% → 15.9% | 28.8%May 2026 | 15.9%Aug 2026 | 2nd → 3rd |
| Bionic | 1.5% → 1.1% | 1.5%Oct 2025 | 0.93%Jun 2026 | 4th |
| Planit | 0.55% → 1.1% | 1.1%Aug 2026 | 0.31%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Mediaocean’s estimated Share of Search among media planning platforms worldwide increased from 59.4% to 66%.
- Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide decreased from 17.6% to 15.9%.
- Across the 11 months ending August 2026, TapClicks’ estimated Share of Search among media planning platforms worldwide decreased from 20.9% to 15.9%.
- Across the 11 months ending August 2026, Planit’s estimated Share of Search among media planning platforms worldwide increased from 0.55% to 1.1%.
- Across the 11 months ending August 2026, Mediaocean’s estimated Share of Search among media planning platforms worldwide peaked at 68.3% in June 2026 and was lowest at 53.6% in May 2026.
- Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide peaked at 25.2% in November 2025 and was lowest at 13.5% in June 2026.
- Across the 11 months ending August 2026, TapClicks’ estimated Share of Search among media planning platforms worldwide peaked at 28.8% in May 2026 and was lowest at 15.9% in August 2026.
- Across the 11 months ending August 2026, Guideline rose from 3rd to 2nd among media planning platforms worldwide.
- Across the 11 months ending August 2026, TapClicks fell from 2nd to 3rd among media planning platforms worldwide.
- Across the 11 months ending August 2026, Bionic held steady: its estimated Share of Search among media planning platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for media planning platforms worldwide in August 2026?
4 changes
TapClicks’ estimated Share of Search among media planning platforms worldwide has lost ground for 3 months in a row, from 28.8% to 15.9% in August 2026.
Estimated monthly branded searches for Planit worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
Estimated monthly branded searches for Bionic worldwide fell 35.7% over 11 measured months, from 140 to 90 in August 2026.
Estimated monthly branded searches for Guideline worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
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