Guideline vs TapClicks:Which is more popular by branded search?
In August 2026, Guideline and TapClicks were level on Share of Search among media planning platforms worldwide, with an estimated 1.3K branded searches each, at 15.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Guideline or TapClicks?
Compare the platforms agencies plan media spend in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Guideline, TapClicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Mediaocean | Guideline | TapClicks | Bionic | Planit |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 17.6% | 20.9% | 1.5% | 0.55% |
| Nov 2025 | 56.6% | 25.2% | 16.8% | 1.2% | 0.31% |
| Dec 2025 | 59.7% | 21% | 17.7% | 1.2% | 0.44% |
| Jan 2026 | 59.3% | 17.6% | 20.9% | 1.5% | 0.77% |
| Feb 2026 | 59.3% | 17.6% | 20.9% | 1.2% | 0.99% |
| Mar 2026 | 65.9% | 16% | 16% | 1.4% | 0.7% |
| Apr 2026 | 61.5% | 18.2% | 18.2% | 1.3% | 0.8% |
| May 2026 | 53.6% | 15.9% | 28.8% | 1.1% | 0.69% |
| Jun 2026 | 68.3% | 13.5% | 16.6% | 0.93% | 0.72% |
| Jul 2026 | 66.3% | 16% | 16% | 1.1% | 0.61% |
| Aug 2026 | 66% | 15.9% | 15.9% | 1.1% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Guideline and TapClicks comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Guideline took it in November 2025, TapClicks took it in January 2026.
- Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide moved from 17.6% to 15.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, TapClicks’ estimated Share of Search among media planning platforms worldwide moved from 20.9% to 15.9%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for media planning platforms worldwide in August 2026?
2 changes
TapClicks’ estimated Share of Search among media planning platforms worldwide has lost ground for 3 months in a row, from 28.8% to 15.9% in August 2026.
Estimated monthly branded searches for Guideline worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Guideline’s and TapClicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.