Guideline vs Mediaocean:Which is more popular by branded search?

Name: Guideline vs Mediaocean: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mediaocean had more branded searches than Guideline among media planning platforms worldwide. Mediaocean was estimated to have 5.4K branded searches compared to Guideline’s 1.3K, and held a 66% Share of Search versus Guideline’s 15.9%. These are worldwide searches for English-language branded terms.

Share of Search among media planning platforms worldwide in August 2026Which is more popular in search, Guideline or Mediaocean?

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Which is more popular in search, Guideline or Mediaocean?

Compare the platforms agencies plan media spend in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Guideline and Mediaocean among media planning platforms worldwide, by month

Month	Mediaocean	Guideline	TapClicks	Bionic	Planit
Oct 2025	59.4%	17.6%	20.9%	1.5%	0.55%
Nov 2025	56.6%	25.2%	16.8%	1.2%	0.31%
Dec 2025	59.7%	21%	17.7%	1.2%	0.44%
Jan 2026	59.3%	17.6%	20.9%	1.5%	0.77%
Feb 2026	59.3%	17.6%	20.9%	1.2%	0.99%
Mar 2026	65.9%	16%	16%	1.4%	0.7%
Apr 2026	61.5%	18.2%	18.2%	1.3%	0.8%
May 2026	53.6%	15.9%	28.8%	1.1%	0.69%
Jun 2026	68.3%	13.5%	16.6%	0.93%	0.72%
Jul 2026	66.3%	16%	16%	1.1%	0.61%
Aug 2026	66%	15.9%	15.9%	1.1%	1.1%
Sep 2026	—	—	—	—	—

How has the Guideline and Mediaocean comparison changed over the last 12 months?

3 findings

Mediaocean was ahead of Guideline in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide moved from 17.6% to 15.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
Across the 11 months ending August 2026, Mediaocean’s estimated Share of Search among media planning platforms worldwide moved from 59.4% to 66%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for media planning platforms worldwide in August 2026?

1 change

Estimated monthly branded searches for Guideline worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Guideline’s and Mediaocean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.