Hefty vs Rubbermaid:Which is searched more?
In September 2026, Rubbermaid had more branded searches than Hefty among meal prep containers brands worldwide. Rubbermaid was estimated to have 49.5K branded searches compared to Hefty’s 5.3K, and held a 20.9% Share of Search versus Hefty’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hefty or Rubbermaid?
Compare the meal prep containers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rubbermaid, Hefty. The figures are in the table below the chart.
View monthly share of search table
| Month | Pyrex | Rubbermaid | Glad | GoodCook | Hefty |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 24.3% | 4.8% | 2.6% | 2.1% |
| Nov 2025 | 70.5% | 21.2% | 4.2% | 2.3% | 1.7% |
| Dec 2025 | 70.4% | 21.2% | 4.3% | 2.3% | 1.8% |
| Jan 2026 | 70.5% | 21.2% | 3.8% | 2.3% | 2.1% |
| Feb 2026 | 70.3% | 21.1% | 4.2% | 2.3% | 2% |
| Mar 2026 | 66.7% | 24.4% | 4.2% | 2.7% | 2% |
| Apr 2026 | 66.7% | 24.5% | 4.2% | 2.7% | 2% |
| May 2026 | 67.3% | 24.7% | 3.7% | 2.2% | 2% |
| Jun 2026 | 70.8% | 21.3% | 3.7% | 2.3% | 1.9% |
| Jul 2026 | 68.4% | 20.5% | 7% | 2.2% | 1.9% |
| Aug 2026 | 70.4% | 21.2% | 4.3% | 2.3% | 1.8% |
| Sep 2026 | 69.6% | 20.9% | 4.5% | 2.8% | 2.2% |
How has the Hefty and Rubbermaid comparison changed over the last 12 months?
3 findings
- Rubbermaid was ahead of Hefty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hefty’s estimated Share of Search among meal prep containers brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 5.1K to 5.3K.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among meal prep containers brands worldwide moved from 24.3% to 20.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for meal prep containers brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Rubbermaid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among meal prep containers brands
How each brand is measured
Brandwave collects information about searches that people make online using Hefty’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hefty
4 branded search terms
- hefty bag
- hefty bags
- hefty container
- hefty paper plate
Rubbermaid
1 branded search term
- rubbermaid
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