Meal kit delivery:Which are searched most?
In September 2026, HelloFresh was the most searched among meal kit delivery worldwide, with an estimated 550K branded searches and 63.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
HelloFresh63.5%
Gousto19.1%
Blue Apron10.5%
Marley Spoon7%
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Share of SearchLeaderboard
Compare the meal kit delivery services people subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HelloFresh, Gousto, Blue Apron, Marley Spoon. The figures are in the table below the chart.
View monthly share of search table
| Month | HelloFresh | Gousto | Blue Apron | Marley Spoon |
|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.3% | 13.8% | 6.2% |
| Nov 2025 | 74.6% | 10% | 10% | 5.5% |
| Dec 2025 | 72.9% | 9.8% | 11.9% | 5.4% |
| Jan 2026 | 65.7% | 16.2% | 10.8% | 7.2% |
| Feb 2026 | 67.1% | 16.5% | 7.4% | 9% |
| Mar 2026 | 68% | 13.7% | 9.2% | 9.2% |
| Apr 2026 | 63.6% | 15.5% | 10.5% | 10.5% |
| May 2026 | 60.1% | 18% | 12.1% | 9.9% |
| Jun 2026 | 60.4% | 14.8% | 14.8% | 9.9% |
| Jul 2026 | 60% | 18% | 12.1% | 9.9% |
| Aug 2026 | 60.5% | 14.8% | 14.8% | 9.9% |
| Sep 2026 | 63.5% | 19.1% | 10.5% | 7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.5% | 550K | +22.2% | +3 points | |
| 2, moved from 3rd to 2nd | 19.1% | 165K | +50% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.5% | 90.5K | -17.7% | -4.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7% | 60.5K | -18.2% | -3 points |
63.5%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3 points.
2.
Gousto19.1%
Moved from 3rd to 2nd. 165K estimated branded searches, +50% vs prior month. Share +4.3 points.
10.5%
Moved from 2nd to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.3 points.
7%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -3 points.
Compare search popularity between leading brands
- HelloFresh vs Gousto: compare search popularity
- HelloFresh vs Blue Apron: compare search popularity
- HelloFresh vs Marley Spoon: compare search popularity
- Gousto vs Blue Apron: compare search popularity
- Gousto vs Marley Spoon: compare search popularity
- Blue Apron vs Marley Spoon: compare search popularity
- Compare any of these brands
Which brand is most popular in search among meal kit delivery worldwide?
4 brands
In September 2026, HelloFresh was the most searched among meal kit delivery worldwide, with an estimated 550K branded searches and 63.5% estimated Share of Search within this set. Gousto is in 2nd place, 44.5 percentage points behind at 19.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| HelloFresh | 68.8% → 63.5% | 74.6%Nov 2025 | 60%Jul 2026 | 1st |
| Gousto | 11.3% → 19.1% | 19.1%Sep 2026 | 9.8%Dec 2025 | 3rd → 2nd |
| Blue Apron | 13.8% → 10.5% | 14.8%Jun 2026 | 7.4%Feb 2026 | 2nd → 3rd |
| Marley Spoon | 6.2% → 7% | 10.5%Apr 2026 | 5.4%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide decreased from 68.8% to 63.5%.
- Across the 12 months ending September 2026, Gousto’s estimated Share of Search among meal kit delivery worldwide increased from 11.3% to 19.1%.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit delivery worldwide decreased from 13.8% to 10.5%.
- Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit delivery worldwide increased from 6.2% to 7%.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide peaked at 74.6% in November 2025 and was lowest at 60% in July 2026.
- Across the 12 months ending September 2026, Gousto’s estimated Share of Search among meal kit delivery worldwide peaked at 19.1% in September 2026 and was lowest at 9.8% in December 2025.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit delivery worldwide peaked at 14.8% in June 2026 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit delivery worldwide peaked at 10.5% in April 2026 and was lowest at 5.4% in December 2025.
- Across the 12 months ending September 2026, Gousto rose from 3rd to 2nd among meal kit delivery worldwide.
- Across the 12 months ending September 2026, Blue Apron fell from 2nd to 3rd among meal kit delivery worldwide.
How did search popularity change for meal kit delivery worldwide in September 2026?
4 changes
In September 2026, Gousto overtook Blue Apron to rank 2nd among meal kit delivery worldwide, with 19.1% estimated Share of Search.
In September 2026, HelloFresh gained estimated Share of Search among meal kit delivery worldwide, from 60.5% to 63.5%.
In September 2026, Blue Apron lost estimated Share of Search among meal kit delivery worldwide, from 14.8% to 10.5%.
In September 2026, Marley Spoon lost estimated Share of Search among meal kit delivery worldwide, from 9.9% to 7%.
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