How popular isBlue Apron in search?
In September 2026, there were an estimated 90.5K branded searches for Blue Apron worldwide which is down 45.2% over the last 12 months. Blue Apron holds 10.5% estimated Share of Search among meal kit delivery worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
HelloFresh63.5%
Gousto19.1%
Blue Apron10.5%
Marley Spoon7%
Follow Blue Apron and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which meal kit delivery compete with Blue Apron?
Share of Search by month for HelloFresh, Gousto, Blue Apron, Marley Spoon. The figures are in the table below the chart.
View monthly share of search table
| Month | HelloFresh | Gousto | Blue Apron | Marley Spoon |
|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.3% | 13.8% | 6.2% |
| Nov 2025 | 74.6% | 10% | 10% | 5.5% |
| Dec 2025 | 72.9% | 9.8% | 11.9% | 5.4% |
| Jan 2026 | 65.7% | 16.2% | 10.8% | 7.2% |
| Feb 2026 | 67.1% | 16.5% | 7.4% | 9% |
| Mar 2026 | 68% | 13.7% | 9.2% | 9.2% |
| Apr 2026 | 63.6% | 15.5% | 10.5% | 10.5% |
| May 2026 | 60.1% | 18% | 12.1% | 9.9% |
| Jun 2026 | 60.4% | 14.8% | 14.8% | 9.9% |
| Jul 2026 | 60% | 18% | 12.1% | 9.9% |
| Aug 2026 | 60.5% | 14.8% | 14.8% | 9.9% |
| Sep 2026 | 63.5% | 19.1% | 10.5% | 7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.5% | 550K | +22.2% | +3 points | |
| 2, moved from 3rd to 2nd | 19.1% | 165K | +50% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.5% | 90.5K | -17.7% | -4.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7% | 60.5K | -18.2% | -3 points |
63.5%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3 points.
2.
Gousto19.1%
Moved from 3rd to 2nd. 165K estimated branded searches, +50% vs prior month. Share +4.3 points.
10.5%
Moved from 2nd to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.3 points.
7%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -3 points.
Compare search popularity between Blue Apron and its closest rivals
Every comparison with Blue Apron
4 comparisons
How has branded search demand for Blue Apron changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue Apron worldwide fell from 165K to 90.5K.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit delivery worldwide decreased from 13.8% to 10.5%.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit delivery worldwide peaked at 14.8% in June 2026 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Blue Apron fell from 2nd to 3rd among meal kit delivery worldwide.
How did search popularity change for meal kit delivery worldwide in September 2026?
4 changes
In September 2026, Gousto overtook Blue Apron to rank 2nd among meal kit delivery worldwide, with 19.1% estimated Share of Search.
In September 2026, HelloFresh gained estimated Share of Search among meal kit delivery worldwide, from 60.5% to 63.5%.
In September 2026, Blue Apron lost estimated Share of Search among meal kit delivery worldwide, from 14.8% to 10.5%.
In September 2026, Marley Spoon lost estimated Share of Search among meal kit delivery worldwide, from 9.9% to 7%.
Where does Blue Apron compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Meal kit services | 4th of 5 | 7.3% | Show ranking |
| Meal kit delivery | 3rd of 4 | 10.5% | Shown above |
How is Blue Apron measured?
Brandwave collects information about searches that people make online using Blue Apron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blue apron
Do you work for Blue Apron? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Blue Apron your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.