Blue Apron vs HelloFresh:Which is searched more?
In September 2026, HelloFresh had more branded searches than Blue Apron among meal kit services worldwide. HelloFresh was estimated to have 550K branded searches compared to Blue Apron’s 90.5K, and held a 44.6% Share of Search versus Blue Apron’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Apron or HelloFresh?
Compare the services that deliver recipe boxes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HelloFresh, Blue Apron. The figures are in the table below the chart.
View monthly share of search table
| Month | HelloFresh | Home Chef | Gousto | Blue Apron | Marley Spoon |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.4% | 9.7% | 11.8% | 5.3% |
| Nov 2025 | 66.5% | 10.9% | 8.9% | 8.9% | 4.9% |
| Dec 2025 | 61.9% | 15.2% | 8.3% | 10.1% | 4.5% |
| Jan 2026 | 56.6% | 13.9% | 13.9% | 9.3% | 6.2% |
| Feb 2026 | 57.6% | 14.1% | 14.1% | 6.3% | 7.8% |
| Mar 2026 | 56.6% | 16.9% | 11.3% | 7.6% | 7.6% |
| Apr 2026 | 51.5% | 18.9% | 12.6% | 8.5% | 8.5% |
| May 2026 | 47.3% | 21.2% | 14.1% | 9.5% | 7.8% |
| Jun 2026 | 47.5% | 21.3% | 11.7% | 11.7% | 7.8% |
| Jul 2026 | 45.2% | 24.8% | 13.6% | 9.1% | 7.4% |
| Aug 2026 | 45.5% | 24.8% | 11.1% | 11.1% | 7.5% |
| Sep 2026 | 44.6% | 29.8% | 13.4% | 7.3% | 4.9% |
How has the Blue Apron and HelloFresh comparison changed over the last 12 months?
3 findings
- HelloFresh was ahead of Blue Apron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services worldwide moved from 11.8% to 7.3%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services worldwide moved from 58.9% to 44.6%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for meal kit services worldwide in September 2026?
3 changes
In September 2026, Gousto overtook Blue Apron to rank 3rd among meal kit services worldwide, with 13.4% estimated Share of Search.
In September 2026, Blue Apron lost estimated Share of Search among meal kit services worldwide, from 11.1% to 7.3%.
In September 2026, HelloFresh lost estimated Share of Search among meal kit services worldwide, from 45.5% to 44.6%.
Other head-to-heads among meal kit services
How each brand is measured
Brandwave collects information about searches that people make online using Blue Apron’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Apron
1 branded search term
- blue apron
HelloFresh
1 branded search term
- hellofresh
Put your own brand in this comparison
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