How popular isBlue Apron in search?
In September 2026, there were an estimated 90.5K branded searches for Blue Apron worldwide which is down 45.2% over the last 12 months. Blue Apron holds 7.3% estimated Share of Search among meal kit services worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
HelloFresh44.6%
Home Chef29.8%
Gousto13.4%
Blue Apron7.3%
Marley Spoon4.9%
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Where does Blue Apron compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Meal kit services | 4th of 5 | 7.3% | Shown below |
| Meal kit delivery | 3rd of 4 | 10.5% | Show ranking |
Which meal kit services compete with Blue Apron?
Share of Search by month for HelloFresh, Home Chef, Gousto, Blue Apron, Marley Spoon. The figures are in the table below the chart.
View monthly share of search table
| Month | HelloFresh | Home Chef | Gousto | Blue Apron | Marley Spoon |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.4% | 9.7% | 11.8% | 5.3% |
| Nov 2025 | 66.5% | 10.9% | 8.9% | 8.9% | 4.9% |
| Dec 2025 | 61.9% | 15.2% | 8.3% | 10.1% | 4.5% |
| Jan 2026 | 56.6% | 13.9% | 13.9% | 9.3% | 6.2% |
| Feb 2026 | 57.6% | 14.1% | 14.1% | 6.3% | 7.8% |
| Mar 2026 | 56.6% | 16.9% | 11.3% | 7.6% | 7.6% |
| Apr 2026 | 51.5% | 18.9% | 12.6% | 8.5% | 8.5% |
| May 2026 | 47.3% | 21.2% | 14.1% | 9.5% | 7.8% |
| Jun 2026 | 47.5% | 21.3% | 11.7% | 11.7% | 7.8% |
| Jul 2026 | 45.2% | 24.8% | 13.6% | 9.1% | 7.4% |
| Aug 2026 | 45.5% | 24.8% | 11.1% | 11.1% | 7.5% |
| Sep 2026 | 44.6% | 29.8% | 13.4% | 7.3% | 4.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 550K | +22.2% | -0.9 points | |
| 2, held 2nd | 29.8% | 368K | +49.6% | +5 points | |
| 3, moved from 4th to 3rd | 13.4% | 165K | +50% | +2.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 90.5K | -17.7% | -3.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.9% | 60.5K | -18.2% | -2.6 points |
44.6%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share -0.9 points.
29.8%
Held 2nd. 368K estimated branded searches, +49.6% vs prior month. Share +5 points.
3.
Gousto13.4%
Moved from 4th to 3rd. 165K estimated branded searches, +50% vs prior month. Share +2.3 points.
7.3%
Moved from 3rd to 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.8 points.
4.9%
Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
Compare search popularity between Blue Apron and its closest rivals
Every comparison with Blue Apron
4 comparisons
How has branded search demand for Blue Apron changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue Apron worldwide fell from 165K to 90.5K.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services worldwide decreased from 11.8% to 7.3%.
- Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services worldwide peaked at 11.8% in October 2025 and was lowest at 6.3% in February 2026.
- Across the 12 months ending September 2026, Blue Apron fell from 3rd to 4th among meal kit services worldwide.
How did search popularity change for meal kit services worldwide in September 2026?
5 changes
In September 2026, Gousto overtook Blue Apron to rank 3rd among meal kit services worldwide, with 13.4% estimated Share of Search.
In September 2026, Home Chef gained estimated Share of Search among meal kit services worldwide, from 24.8% to 29.8%.
In September 2026, Blue Apron lost estimated Share of Search among meal kit services worldwide, from 11.1% to 7.3%.
In September 2026, Marley Spoon lost estimated Share of Search among meal kit services worldwide, from 7.5% to 4.9%.
In September 2026, HelloFresh lost estimated Share of Search among meal kit services worldwide, from 45.5% to 44.6%.
How is Blue Apron measured?
Brandwave collects information about searches that people make online using Blue Apron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blue apron
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