Sealy vs Simba:Which is searched more?
In September 2026, Simba had more branded searches than Sealy among mattress protector brands worldwide. Simba was estimated to have 65.9K branded searches compared to Sealy’s 49.5K, and held a 20.5% Share of Search versus Sealy’s 15.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sealy or Simba?
Compare the mattress protector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simba, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Tempur-Pedic | Simba | Sealy |
|---|---|---|---|
| Oct 2025 | 60.1% | 24.9% | 15% |
| Nov 2025 | 57.2% | 28.4% | 14.3% |
| Dec 2025 | 64.8% | 20.3% | 15% |
| Jan 2026 | 56.1% | 27.4% | 16.5% |
| Feb 2026 | 62.9% | 21.3% | 15.7% |
| Mar 2026 | 56.4% | 27% | 16.6% |
| Apr 2026 | 59% | 23.6% | 17.4% |
| May 2026 | 63.2% | 21% | 15.8% |
| Jun 2026 | 61.7% | 20.1% | 18.2% |
| Jul 2026 | 63.4% | 20.8% | 15.8% |
| Aug 2026 | 61.5% | 23.7% | 14.8% |
| Sep 2026 | 64% | 20.5% | 15.4% |
How has the Sealy and Simba comparison changed over the last 12 months?
3 findings
- Simba was ahead of Sealy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress protector brands worldwide moved from 15% to 15.4%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress protector brands worldwide moved from 24.9% to 20.5%, and its estimated monthly branded searches moved from 82.1K to 65.9K.
How did search popularity change for mattress protector brands worldwide in September 2026?
2 changes
In September 2026, Sealy gained estimated Share of Search among mattress protector brands worldwide, from 14.8% to 15.4%.
In September 2026, Simba lost estimated Share of Search among mattress protector brands worldwide, from 23.7% to 20.5%.
Other head-to-heads among mattress protector brands
How each brand is measured
Brandwave collects information about searches that people make online using Sealy’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.