Saatva vs Simba:Which is searched more?
In September 2026, Simba had more branded searches than Saatva among mattress protector brands worldwide. Simba had about 65,900 branded searches, while Saatva had 1,000. Simba made up 19.1% of all mattress protector brand searches we track, and Saatva accounted for 0.29%. These are worldwide searches for English-language branded terms.
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Is Saatva or Simba more popular in search?
Compare the mattress protector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Simba, Saatva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tempur-Pedic | Simba | Sealy | Naturepedic | Coop Sleep Goods | Saatva |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 23.6% | 14.2% | 3.5% | 1.3% | 0.69% |
| Nov 2025 | 54.1% | 26.8% | 13.5% | 4.1% | 1.2% | 0.29% |
| Dec 2025 | 59.8% | 18.7% | 13.8% | 4.1% | 2.8% | 0.81% |
| Jan 2026 | 52.5% | 25.7% | 15.5% | 3.8% | 1.7% | 0.92% |
| Feb 2026 | 58.9% | 19.9% | 14.7% | 4.4% | 1.6% | 0.48% |
| Mar 2026 | 52.4% | 25.1% | 15.4% | 4.6% | 1.7% | 0.75% |
| Apr 2026 | 54.3% | 21.7% | 16% | 5.8% | 1.7% | 0.42% |
| May 2026 | 58.7% | 19.5% | 14.7% | 5.4% | 1.3% | 0.39% |
| Jun 2026 | 57.3% | 18.7% | 16.9% | 5% | 1.5% | 0.65% |
| Jul 2026 | 58.7% | 19.2% | 14.7% | 5.4% | 1.6% | 0.39% |
| Aug 2026 | 57.2% | 22.1% | 13.8% | 5% | 1.5% | 0.36% |
| Sep 2026 | 59.5% | 19.1% | 14.3% | 5.2% | 1.6% | 0.29% |
How has the Saatva and Simba comparison changed over the last 12 months?
3 findings
- Simba was ahead of Saatva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saatva’s share of searches among mattress protector brands worldwide moved from 0.69% to 0.29%, and its estimated monthly branded searches moved from 2.4K to 1K.
- Across the 12 months ending September 2026, Simba’s share of searches among mattress protector brands worldwide moved from 23.6% to 19.1%, and its estimated monthly branded searches moved from 82.1K to 65.9K.
How did search popularity change for mattress protector brands worldwide in September 2026?
2 changes
In September 2026, Simba lost share of searches among mattress protector brands worldwide, from 22.1% to 19.1%.
Estimated monthly branded searches for Saatva worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Saatva’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mattress protector brands
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