Nielsen vs Verian:Which is searched more?
In September 2026, Verian had more branded searches than Nielsen among market research companies worldwide. Verian was estimated to have 14.8K branded searches compared to Nielsen’s 12.1K, and held a 4.1% Share of Search versus Nielsen’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nielsen or Verian?
Compare the market research companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Verian, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Nielsen |
|---|---|---|---|---|
| Oct 2025 | 65% | 29.2% | 3.2% | 2.6% |
| Nov 2025 | 59.5% | 32.6% | 3.6% | 4.4% |
| Dec 2025 | 64.6% | 29.1% | 3.2% | 3.2% |
| Jan 2026 | 63.1% | 28.4% | 3.8% | 4.6% |
| Feb 2026 | 64.1% | 28.9% | 3.2% | 3.9% |
| Mar 2026 | 64.6% | 28.9% | 3.9% | 2.6% |
| Apr 2026 | 69.5% | 25.4% | 2.8% | 2.3% |
| May 2026 | 64.7% | 28.9% | 3.2% | 3.2% |
| Jun 2026 | 71.9% | 21.6% | 2.9% | 3.5% |
| Jul 2026 | 63.6% | 28.6% | 3.1% | 4.7% |
| Aug 2026 | 67.1% | 24.7% | 3.3% | 4.9% |
| Sep 2026 | 67.7% | 24.9% | 4.1% | 3.3% |
How has the Nielsen and Verian comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Nielsen took it in November 2025, Verian took it in March 2026, Nielsen took it in June 2026, Verian took it in September 2026.
- Across the 12 months ending September 2026, Nielsen’s estimated Share of Search among market research companies worldwide moved from 2.6% to 3.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for market research companies worldwide in September 2026?
2 changes
In September 2026, Verian overtook Nielsen to rank 3rd among market research companies worldwide, with 4.1% estimated Share of Search.
In September 2026, Nielsen lost estimated Share of Search among market research companies worldwide, from 4.9% to 3.3%.
Other head-to-heads among market research companies
How each brand is measured
Brandwave collects information about searches that people make online using Nielsen’s and Verian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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