Fender vs Harmony Guitars:Which is searched more?
In September 2026, Fender had more branded searches than Harmony Guitars among mandolin brands worldwide. Fender was estimated to have 831K branded searches compared to Harmony Guitars’ 8.8K, and held a 68.7% Share of Search versus Harmony Guitars’ 0.72%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Harmony Guitars?
Compare the mandolin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Harmony Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | Epiphone | Gretsch | Harmony Guitars | Gibson | Eastman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 14% | 9.4% | 4.2% | 0.62% | 0.69% | 0.06% |
| Nov 2025 | 69.1% | 16.5% | 9% | 4.1% | 0.59% | 0.66% | 0.05% |
| Dec 2025 | 69.2% | 16.4% | 9% | 4% | 0.59% | 0.66% | 0.05% |
| Jan 2026 | 65.4% | 19.1% | 10.5% | 3.8% | 0.56% | 0.63% | 0.05% |
| Feb 2026 | 68% | 15.9% | 10.7% | 3.9% | 0.69% | 0.78% | 0.06% |
| Mar 2026 | 66.8% | 19.8% | 8.9% | 3.3% | 0.59% | 0.65% | 0.06% |
| Apr 2026 | 68% | 15.9% | 10.7% | 3.9% | 0.7% | 0.78% | 0.06% |
| May 2026 | 66.5% | 20% | 9% | 3.3% | 0.58% | 0.66% | 0.05% |
| Jun 2026 | 64.8% | 23.8% | 7.1% | 3.2% | 0.47% | 0.52% | 0.05% |
| Jul 2026 | 69.2% | 16.8% | 9.2% | 3.4% | 0.74% | 0.68% | 0.05% |
| Aug 2026 | 68.8% | 16.7% | 9.1% | 4.1% | 0.61% | 0.67% | 0.05% |
| Sep 2026 | 68.7% | 16.6% | 9.1% | 4.1% | 0.72% | 0.67% | 0.06% |
How has the Fender and Harmony Guitars comparison changed over the last 12 months?
3 findings
- Fender was ahead of Harmony Guitars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among mandolin brands worldwide moved from 70.9% to 68.7%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Harmony Guitars’ estimated Share of Search among mandolin brands worldwide moved from 0.62% to 0.72%, and its estimated monthly branded searches moved from 8.9K to 8.8K.
How did search popularity change for mandolin brands worldwide in September 2026?
2 changes
In September 2026, Harmony Guitars rose from 6th to 5th among mandolin brands worldwide.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Other head-to-heads among mandolin brands
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Harmony Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fender
4 branded search terms
- fender
- fender guitar
- fender mustang
- fender strat
Harmony Guitars
3 branded search terms
- harmony banjo
- harmony guitars
- harmony mandolin
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