EcoTools vs Real Techniques:Which is searched more?

Name: EcoTools vs Real Techniques: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Real Techniques had more branded searches than EcoTools among makeup brush brands worldwide. Real Techniques was estimated to have 60.5K branded searches compared to EcoTools’ 27.1K, and held a 35.9% Share of Search versus EcoTools’ 16.1%. These are worldwide searches for English-language branded terms.

Share of Search among makeup brush brands worldwide in August 2026Which is more popular in search, EcoTools or Real Techniques?

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Which is more popular in search, EcoTools or Real Techniques?

Compare the makeup brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EcoTools and Real Techniques among makeup brush brands worldwide, by month

Month	Real Techniques	EcoTools
Oct 2025	39%	17.5%
Nov 2025	41.7%	12.6%
Dec 2025	42.7%	10.5%
Jan 2026	40.3%	14.8%
Feb 2026	35.9%	16.1%
Mar 2026	34.4%	18.8%
Apr 2026	35.6%	15.9%
May 2026	35.9%	16.1%
Jun 2026	34.4%	18.8%
Jul 2026	35.9%	16.1%
Aug 2026	35.9%	16.1%
Sep 2026	—	—

How has the EcoTools and Real Techniques comparison changed over the last 12 months?

3 findings

Real Techniques was ahead of EcoTools in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide moved from 17.5% to 16.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup brush brands worldwide moved from 39% to 35.9%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for makeup brush brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EcoTools’ and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.