EcoTools vs MAC:Which is searched more?
In September 2026, MAC had more branded searches than EcoTools among makeup brush brands worldwide. MAC was estimated to have 415K branded searches compared to EcoTools’ 27.1K, and held a 32.9% Share of Search versus EcoTools’ 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EcoTools or MAC?
Compare the makeup brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAC, EcoTools. The figures are in the table below the chart.
View monthly share of search table
| Month | Morphe | MAC | Beautyblender | Real Techniques | EcoTools | Sigma Beauty |
|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 45.1% | 22.9% | 8.4% | 3.8% | 0.92% |
| Nov 2025 | 20.3% | 50.5% | 16.6% | 9.1% | 2.7% | 0.82% |
| Dec 2025 | 21.7% | 47.6% | 17.7% | 9.7% | 2.4% | 0.87% |
| Jan 2026 | 26.3% | 44.4% | 17.6% | 7.9% | 2.9% | 0.87% |
| Feb 2026 | 25.2% | 46.1% | 16.9% | 7.6% | 3.4% | 0.83% |
| Mar 2026 | 32% | 39.6% | 17.6% | 6.4% | 3.5% | 0.86% |
| Apr 2026 | 33.4% | 41% | 15% | 6.7% | 3% | 0.9% |
| May 2026 | 33.5% | 41% | 15% | 6.7% | 3% | 0.73% |
| Jun 2026 | 35.3% | 39.2% | 15.8% | 5.8% | 3.2% | 0.77% |
| Jul 2026 | 32.7% | 42.5% | 14.6% | 6.6% | 2.9% | 0.72% |
| Aug 2026 | 35.3% | 39.8% | 15.8% | 5.8% | 2.6% | 0.63% |
| Sep 2026 | 35.7% | 32.9% | 23.9% | 4.8% | 2.2% | 0.52% |
How has the EcoTools and MAC comparison changed over the last 12 months?
3 findings
- MAC was ahead of EcoTools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide moved from 3.8% to 2.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among makeup brush brands worldwide moved from 45.1% to 32.9%, and its estimated monthly branded searches moved from 396K to 415K.
How did search popularity change for makeup brush brands worldwide in September 2026?
2 changes
In September 2026, MAC lost estimated Share of Search among makeup brush brands worldwide, from 39.8% to 32.9%.
EcoTools’ estimated Share of Search among makeup brush brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.2% in September 2026.
Other head-to-heads among makeup brush brands
How each brand is measured
Brandwave collects information about searches that people make online using EcoTools’ and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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