Kobalt vs VIM Tools:Which is searched more?
In September 2026, Kobalt had more branded searches than VIM Tools among magnetic socket rail brands worldwide. Kobalt had about 90,500 branded searches, while VIM Tools had 14,800. Kobalt made up 18.1% of all magnetic socket rail brand searches we track, and VIM Tools accounted for 3%. These are worldwide searches for English-language branded terms.
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Is Kobalt or VIM Tools more popular in search?
Compare the magnetic socket rail brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kobalt, VIM Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Kobalt | GearWrench | Kincrome | VIM Tools | Husky | Olsa Tools | Ernst Manufacturing |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 19.6% | 10.7% | 3.2% | 3.2% | 3.9% | 5.9% | 0.13% |
| Nov 2025 | 49.4% | 22.1% | 12.2% | 3.6% | 4.5% | 4.5% | 3.6% | 0.14% |
| Dec 2025 | 54.8% | 20% | 11% | 2.7% | 3.3% | 4% | 4% | 0.13% |
| Jan 2026 | 57.2% | 17.2% | 11.5% | 2.8% | 4.2% | 3.4% | 3.4% | 0.17% |
| Feb 2026 | 65% | 13.1% | 8.7% | 2.6% | 3.9% | 2.6% | 3.9% | 0.13% |
| Mar 2026 | 67.8% | 13.6% | 7.5% | 2.2% | 2.7% | 2.7% | 3.3% | 0.13% |
| Apr 2026 | 64.8% | 15.9% | 8.7% | 2.6% | 2.6% | 2.6% | 2.6% | 0.08% |
| May 2026 | 65.4% | 16.1% | 8.8% | 2.6% | 2.2% | 2.6% | 2.2% | 0.1% |
| Jun 2026 | 67.4% | 13.6% | 9.1% | 2.7% | 2.2% | 2.7% | 2.2% | 0.11% |
| Jul 2026 | 67.3% | 13.5% | 7.4% | 2.7% | 4.1% | 2.7% | 2.2% | 0.09% |
| Aug 2026 | 63.9% | 15.7% | 8.6% | 3.1% | 3.9% | 2.6% | 2.1% | 0.1% |
| Sep 2026 | 60.4% | 18.1% | 9.9% | 3.6% | 3% | 2.4% | 2.4% | 0.12% |
How has the Kobalt and VIM Tools comparison changed over the last 12 months?
3 findings
- Kobalt was ahead of VIM Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kobalt’s share of searches among magnetic socket rail brands worldwide moved from 19.6% to 18.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, VIM Tools’ share of searches among magnetic socket rail brands worldwide moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for magnetic socket rail brands worldwide in September 2026?
2 changes
In September 2026, Kobalt gained share of searches among magnetic socket rail brands worldwide, from 15.7% to 18.1%.
In September 2026, VIM Tools lost share of searches among magnetic socket rail brands worldwide, from 3.9% to 3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kobalt’s and VIM Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among magnetic socket rail brands
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