Gucci vs Louis Vuitton:Which is searched more?
In September 2026, Louis Vuitton had more branded searches than Gucci among luxury fashion houses worldwide. Louis Vuitton was estimated to have 8.7M branded searches compared to Gucci’s 2.7M, and held a 33.3% Share of Search versus Gucci’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gucci or Louis Vuitton?
Compare the luxury fashion houses people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louis Vuitton, Gucci. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Saint Laurent | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| Nov 2025 | 36% | 23.3% | 16.9% | 11.3% | 7.6% | 3.4% | 1.5% |
| Dec 2025 | 35% | 25.2% | 16.6% | 11.1% | 7.4% | 3.3% | 1.5% |
| Jan 2026 | 31.1% | 34.4% | 14.2% | 9.5% | 6.4% | 2.8% | 1.6% |
| Feb 2026 | 34.3% | 27.8% | 15.6% | 10.5% | 7% | 3.1% | 1.7% |
| Mar 2026 | 31.4% | 28% | 17.5% | 11.7% | 6.4% | 3.5% | 1.6% |
| Apr 2026 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| May 2026 | 29.1% | 31.6% | 16.2% | 10.9% | 7.3% | 3.2% | 1.8% |
| Jun 2026 | 28.1% | 36.8% | 16.2% | 8.9% | 5.9% | 2.7% | 1.5% |
| Jul 2026 | 31.3% | 28.8% | 18% | 9.8% | 6.6% | 3.6% | 2% |
| Aug 2026 | 32% | 27.1% | 18.4% | 10.1% | 6.7% | 3.7% | 2% |
| Sep 2026 | 33.3% | 28.1% | 15.6% | 10.5% | 7% | 3.8% | 1.7% |
How has the Gucci and Louis Vuitton comparison changed over the last 12 months?
3 findings
- Louis Vuitton was ahead of Gucci in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among luxury fashion houses worldwide moved from 11.8% to 10.5%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses worldwide moved from 31.7% to 33.3%, and its estimated monthly branded searches moved from 9M to 8.7M.
How did search popularity change for luxury fashion houses worldwide in September 2026?
2 changes
In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%.
Gucci’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8.9% to 10.5% in September 2026.
Other head-to-heads among luxury fashion houses
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
1 branded search term
- gucci
Louis Vuitton
2 branded search terms
- louis vuitton
- lv
Put your own brand in this comparison
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