Brandwave

Bitly vs Dub:Which is more popular?

In September 2026, Bitly had more branded searches than Dub among link shortener and QR code tools worldwide. Bitly had about 1 million branded searches, while Dub had 2,610. Bitly made up 13.4% of all link shortener and QR code tool searches we track, and Dub accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about link shortener and QR code tools, Bitly appeared in all five answers and Dub in two. Bitly was mentioned before Dub in every answer.

Among link shortener and QR code tools worldwide in September 2026

Who do people search for more?

Bitly, about 383 searches for every 1 for Dub

Bitly 1M searchesDub 2.6K searches

Who does AI mention more?

Bitly, mentioned in every answer we collected

Bitly in 5 of 5Dub in 2 of 5

Who does AI recommend more?

Bitly, named ahead of Dub in every answer

Bitly first in 5Dub never first

Follow Bitly vs Dub and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top link shortener and QR code tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. Dub was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bitly was listed before Dub in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bitly1st
  2. Rebrandly2nd
  3. Short.io3rd
  4. TinyURL4th
  5. QR TIGER5th
  6. QR Code Generator6th
  7. Dub7th
  8. Uniqode8th
  9. QR Code Monkey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rebrandly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Short.io4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QR TIGER3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TinyURL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QR Code Generator1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QR Code Monkey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link shortener and QR code tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bitly or Dub more popular in search?

This chart shows how often people search Google for Bitly and Dub by name. Each line represents a brand's share of searches for all nine link shortener and QR code tools we track, month by month, from English-language searches worldwide.

Bitly and Dub among link shortener and QR code tools worldwide, by month

Share of searches by month for Bitly, Dub. The figures are in the table below the chart.

View monthly share of searches table
MonthQR Code GeneratorBitlyQR Code MonkeyRebrandlyQR TIGERShort.ioUniqodeDubTinyURL
Oct 202572.1%21.5%3.5%1.9%0.48%0.17%0.17%0.07%<0.01%
Nov 202575.6%18.5%3%2%0.41%0.22%0.15%0.07%<0.01%
Dec 202575%18.4%3.7%2%0.41%0.22%0.18%0.07%<0.01%
Jan 202675.2%18.4%3.7%2%0.33%0.22%0.15%0.05%<0.01%
Feb 202675.2%18.4%3.7%2%0.33%0.18%0.18%0.05%<0.01%
Mar 202674.1%18.1%4.5%2.4%0.4%0.27%0.18%0.06%<0.01%
Apr 202678.1%15.6%3.8%1.7%0.35%0.19%0.15%0.05%<0.01%
May 202678.2%15.6%3.8%1.7%0.28%0.15%0.13%0.04%<0.01%
Jun 202674.1%18.1%5.5%1.6%0.27%0.27%0.15%0.05%<0.01%
Jul 202672.9%17.8%6.6%2%0.26%0.26%0.14%0.05%<0.01%
Aug 202679%15.8%3.2%1.4%0.23%0.23%0.13%0.04%<0.01%
Sep 202682.1%13.4%2.7%1.2%0.2%0.2%0.13%0.04%<0.01%

How has the Bitly and Dub comparison changed over the last 12 months?

3 findings
  • Bitly was ahead of Dub in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bitly’s share of searches among link shortener and QR code tools worldwide moved from 21.5% to 13.4%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Dub’s share of searches among link shortener and QR code tools worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 4K to 2.6K.

How did search popularity change for link shortener and QR code tools worldwide in September 2026?

2 changes

  1. In September 2026, Bitly lost share of searches among link shortener and QR code tools worldwide, from 15.8% to 13.4%.

  2. Estimated monthly branded searches for Dub worldwide fell 34.6% over 12 measured months, from 4K to 2.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bitly’s and Dub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bitly

1 branded search term

  • bitly

Dub

2 branded search terms

  • dub co
  • dub links

How the Brand Demand Index is measured

Other head-to-heads among link shortener and QR code tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free